The landscape of social media has drastically changed in the past three years. Actor websites that began as powerful platforms to spread information about your latest acting credit, show, or “what’s happening” in your career has turned into the “norm” and congested with too much information that not everyone is interested in. There’s your family (always interested), real-life friends (sometimes interested), industry professionals you WANT to see what’s going on (maybe interested) and your audience, if you have one yet, (perhaps interested if they know you exist).
And now even social media has transformed from an efficient and inexpensive way to use the power of word of mouth, to a virtual mess of a garage sale. How to sort through it all and TARGET market?
I still think social media is awesome. Just take it slow and step by step. AND FOCUS!
Facebook, Twitter, YouTube and others are completely free services that you can sign up for and use to create a community of passionate fans and eyes on EXACTLY what you are doing when you’re doing it. But what people — actors, especially — need to do when using social media is to ACT outside the box, and create content that’s worthy of sharing.
Consider how other “regular” businesses used to their names in front of audiences before the internet, before TV, before radio — it was PURE word-of-mouth interaction, a.k.a. real people talking.
How can you do this too? Combine your word-of-mouth marketing with social media. Ever go to a live networking event like “Showbiz Thursdays” (formerly First Thursdays) and then let your social media friends and network know about it? It’s the ability to let hundreds of people at a one time know what you’re up to.
Have you seen an amazing B’way show lately? How about the latest big movie that everyone ELSE is talking about? What did you like about it, or not? If it’s “trending”, it usually makes it something worth talking about. And getting people talking is of course the name of the game. Forget about what you ate for breakfast, posting pics of random cute animals and giving your opinion on politics or religion…yeah, two areas that are NOT related directly to the services you provide as an actor. (OK, that’s just MY opinion!) Really, just STOP that!
Real people talking about you in person AND in the social media universe, getting those “eyes” on you is the intended outcome. Not THAT’s a marketing strategy.
The unique thing about our community is that we are passionate about the arts, entertainment and about sharing. Creating this kind of presence where people pay attention doesn’t happen over night either. Building trust and a highly-engaged community can take years. Remember, slow and steady wins this race.
Sit back for a moment and take a look at your career. How can you create a conversation about what you uniquely offer that blends an offline live experience with an online one? How can you encourage your community to spread your message for you and have fun while doing it? Think about the power of combining word-of-mouth communication and also getting new followers or “likes”. Think about offering something of yourself that other people will want to participate in again and again.
I wish you all the very best this life has to offer, online and off! To your success, Lisa