New Shows for the 2012 Fall TV Season

Every year around this time, once the Fall TV Season is announced at Upfronts, actors wait with baited breath to see which of them will be produced where. The majority, of course, will ultimately be shot in LA, with NY second, and a handful in other locations.

If your focus is television, where you live has something to do with the amount of work available to you but with technology and casting directors use of new video streaming in their auditions, as long as you are marketing yourself smartly and efficiently, you can be “seen” for shows shot almost anywhere.

Knowing the trends of the different networks is important too. For example, CBS has always been “branded” as the network for an older demographic with the kinds of shows that appeal to Baby Boomers…thus follows the commercial advertisers who want that particular audience to see an array of products that appeal to that sector. You don’t see a lot of investment type companies (i.e. TD Ameritrade or Charles Schwab) offering securities on the CW now do you?

Your job as an actor…yes as AN ACTOR, is to really get the gist of where you fit in to the larger picture. Gone are the days when you could just go to auditions without this marketing knowledge and get the part. We now have too many channels, not to mention the internet and who knows WHAT to come, competing for a viewer’s attention. And where eyes go, money follows!

Remember, it’s called Show BUSINESS for a reason. The current fall TV line up has been announced so do some homework and find out what’s being shot in your city, then market, mail and make money honey! I assert THAT is why you’re an actor, otherwise it’s just an expensive hobby!

To Your Success, Lisa Gold

Success Stories

Congratulations to Tom Schubert on BOOKING a national Cialis Voiceover! He recorded it on 7/10/12 – Way to go Tom! (We’re certain you’re not a customer though!)

Business Tips

When creating your photo post card, remember to put all pertinent contact info out of alignment of where the post office puts the bar code. This means along the bottom if your pic is landscape (don’t do it!) but should be fairly clear of being covered up if portrait style. Check with your local post office first if you’re unsure so you can be certain “they” can contact you when they need what you’ve got!