Film Festivals – a Haven for Actorpreneurs

 

AOTB ShowBiz Insider News Week of August 20th, 2012 / Issue #7

From Sundance to the New York Film Festival, TOP filmmakers present their works to the world, but so do the “little” guys (often actor/filmmakers)…and they’re the ones to watch!

Even though the just announced main line up of films for the 2012 New York Film Festival boasts recognizable names like Ang Lee, Robert Zemeckis, and David Chase in his first feature film directorial debut, much of the attention brought by these big names is MOST beneficial to the smaller films screened.  Why?  Money.

Sick of me writing about the subject of money yet?  I hope not.  You can count on me FOREVER to remind you that you are an actor in a BUSINESS called SHOW BUSINESS and the bottom line in any biz is bucks!

Distributors and large studios love finding smaller films, produced on a shoestring, so they can scoop them up for a song and (hopefully) make huge profits.  Of course the films have to be STELLAR…great cast, great story, shot beautifully…the whole package.  This is a wonderful opportunity for actors with an entrepreneurial mind and business savvy to show their wares as actors and or producer.

Why it’s important to be an actorepreneur.

I admit that’s a made up word, but you get it.  You want to make a living right?  As an employee of a production, there’s always the “opportunity” to be out of work.  As an entrepreneur who truly CREATES work for themselves and others, well, you’ve ALWAYS got something to do.  In the world of Film Festivals, this is the chance for visionaries to be a part of the process of taking something from nothing to full fledged project.

Here’s a short list of prominent Film Festivals where you can achieve several of your creative goals at once.  Do a little research and see if there’s a fit for your vision.  The links take you to festivals that are currently open for submissions for 2013.

Sundance Film Festival

Atlanta Film Festival

Santa Barbara Film Festival

Miami Film Festival

Los Angeles Film Festival – Indie

And here is an amazing website that you can search over 400 festivals:  CLICK HERE or simply GOOGLE for yourself!

To access our weekly newsletter archive, CLICK HERE.

To Your Success, Lisa Gold

Success Stories

Acknowledgement in this section isn’t only for actors!  A HUGE round of applause please for one of my favorite entrepreneurs, Donna Moore.

Writing, producing and starring in her own musical for over 7 years in workshop form and cabaret, Donna’s vision is finally being realized in it’s off-Broadway debut this Sunday, August 26th.  After years of persistence and stepping back from the lead role to lead the entire production as executive producer, she has created Cougar the Musical a mega hit already in previews.  It’s my privilege and honor to let the “cat out of the bag” and also let you know Donna is my BFF girlfriend and I couldn’t be MOORE proud of her!  I love ya sista!  Check it out at www.cougarthemusical.com

Show Business Tips

Keeping a schedule.  That’s the biggest tip I could offer anyone in business and especially show business where we live in a very unscheduled environment.  We don’t know when our next audition is going to be or our call time for a gig sometimes even the night before.  So how do you keep on track with the every day items that need your attention so you’ll always be working toward your goals?

I recommend the use of a Gmail calendar.  I discovered this amazing tool that syncs to most smart phones as an invaluable way to put lists of activities in to actual time existence.  Schedule a block of time, open it up and list the things you intend to accomplish in that block of time.  BEWARE:  Things always take longer than you think they do because of interruptions.  And the beauty of the electronic format lets you move time from day to day or even into the next month with drag and drop ease.  Just go to gmail.com and click on calendar to see what it’s all about! If it’s not in your schedule, it’s most likely not going to get done!

The Great News/Social Media Collapse

 

AOTB ShowBiz Insider News Week of August 13th, 2012 / Issue #6

Mitt Romney, Domestic Violence, Michele Obama and the Olympics.  There is no longer a division between Social Media and Mass Media or as we used to call it, THE NEWS.

If you an informed person of any kind (which will always make you a more powerful and believable actor), the consuming of information about world events and pop culture is essential.  How you consume it has changed, and very quickly. Being aware of the information YOU put out as “news” via social media should be looked at immediately.  Then later, what your publicist puts out will also shape the direction of your career.

On the same day, I received in my email in box, via Facebook, and on Television, some of the very same information.  What does that mean and why should you care as an actor?  Your use of social media in your life/career will heavily influence the perception of your already and future audiences, thus you’d better be very careful with what you put “out” there.  And if you’re not using social media to put out news about what you’re up to, you are already behind the curve in a HUGE way.  In one way that’s good news, so read on to make sure you don’t “hurt” yourself from the get go.

Why it’s important.

Joe Biden is reaching out to raise money for the Obama re-election, not only with TV and radio ads but also via email and Twitter, so it’s “collapsed” together…any way to reach the public, right?

The Bourne Legacy movie (saw it and loved it) that premiered this past weekend was slated to bring in around 45 Million dollars but fell short of expectations due to the largest audience watching the Olympics closing ceremonies in history.  Attention, eyes, visibility…it’s all a competition.  News, entertainment…all translated to audience share which translates to money.

The race to get eyes on an event, a person, or make NEWS first is very material in a world full of cluttered messages.  What do people pay attention to?  The announcement of Mitt Romney’s running mate and which outlet would get the first interview with Paul Ryan was a Hollywood Reporter Headline that came to me in an email…the spoils went to CBS’s 60 minutes, who won out over 20 other media outlets all vying for the interview.

A new reality show, half in the can and ready to debut in the Fall, is canceled because it’s star, NFL All-Pro Chad Johnson is accused of domestic violence against his wife (unsubstantiated). The network, not wanting the risk, would rather lose the money upfront than take a ratings chance and fail.  Another example of the collapse of NEWS, Social Media and what we do in “real life” and how it all makes a difference.

Michele Obama’s hosting of a political fundraiser at Gwen Stefani’s house and enrolling the use of celebrities in film and music to draw a “regular” person’s attention to the Democratic cause is another example.  What is NEWS, real life, social media?  What is perception and how does all of this affect you?

Why you should care as an actor is that what you post on Facebook, what you Tweet, and how you act in everyday life DIRECTLY impacts your ability to have the acting career you want.  Eyes and ears on what you do OFF stage/screen as a “person” are completely related to your paycheck for work as an actor on stage/screen.  This is new…it wasn’t like this even a few years ago.

The easiest way to describe what there IS to do (gosh knows there’s not enough space in this newsletter to describe what you shouldn’t do!) is to just go with the following thought process:  What would make my mother proud if she were reading it on the front page of the local paper?

This doesn’t mean you can’t BE yourself…it just means to always be your BEST self.  The time to be “edgy, controversial, and stand out” is AFTER you have a million people in your corner liking you in your “real life” and on your Facebook page!  If you’re not there yet, then getting there will be tough if you’re snarky, rude, or behaving badly.

‘Nuff said…before I say too much!

To access our weekly newsletter archive, CLICK HERE.

To Your Success, Lisa Gold

Success Stories

A HUGE Congratulations to these 24 Act Outside the Box actors who were cast in “Saved by the Pole” and indie short film headed for Sundance: 

Joe Scanio, Joanna Bonaro, Danny Pollack, Nefe Nicole, Larissa Laurel, Ashleigh Awusie, Amanda Charles, Shannon Thornton, Gabrielle RyaLucy, Dolly Caires , Alexandra Bailey, Mahasiah Blaise Stephanie Riccin , Erin Wheelock, Joannie Lit, Jill Anne, Lori E. Cunningham, Tom Shewchuk , Timothy Hatcher , Joe Kramer, Leo Goodman, Rich Meinman, Tony Naumovski, and Andrew Kaen.

Show Business Tips – by Tracy Costa

In my never ending search for more time management tricks so that I can accomplish all that I want to do and still have a balanced life, my amazing associate and Goddess, Tracy Costa, handed me this one just the other day.  It revolves around the POWER of FIVE.  Tracy says “Lisa, do this and you’ll be a lot happier, and when you’re happier, I’m ecstatic!”  HERE’S the TIP:  You’re daily “To Do” list can only be 5 things. That’s it, just 5. If you complete everything on the list of 5, then you can look at your longer list and pick 5 more things. Only 5 more. You cannot add things to that list while you are working on the other items. Only when all 5 things are done can you add to the list. Oh yes, and breathe in between!

Money Makes the TV Go Around – for Now Anyway

 

AOTB ShowBiz Insider News Week of July 30th, 2012 / Issue #4

I hate to say it…nah, that’s a lie…I LOVE to say it, but many of you hate to hear it.  The only reason television exists is to be the filler in between commercials.

Yup, acting on a television show, which is a dream and a goal for so many actors, has never been about the art of the show itself, but the ability to draw an audience that will then, in turn, watch the advertising by the commercial sponsors, thus generating revenue to pay the actors as well as all of the other creatives involved.  This is NOT a bad thing.  You want to be paid as an actor right?

So the recent news about the Emmy winning “Modern Family” cast suing for a raise and not going to work last week, as their current contract dictated, was in effect no surprise to those “in the know”.  The actors had been wrangling with the studio on and off for more than a year over a new deal in recognition of the show’s huge syndication deals. The issue came to a head this week as the start of production on season four approached. The main adult actors made their displeasure known to the studio on Tuesday when all but Ed O’Neill, who makes the most money of all as a seasoned and “recognized” actor before the show became a hit, declined to show up for the scheduled table read. The other five actors made another dramatic gesture with a lawsuit that was a purported attempt to void their initial contracts on technical grounds — though in fact it’s clear the suit was a ploy to take the dispute public and force the studio to sweeten its offer.  Sources close to the situation said the negotiations were tough but over the last few days before the weekend, the actor reps and execs from 20th and ABC hunkered down to hammer out a deal. Production began as scheduled yesterday.

The actors’ weekly paychecks will jump from mid five figures per show to low six figures as of the upcoming fourth season, with escalators built in for subsequent seasons.  Ed O’Neill also struck a separate deal that significantly raises his weekly salary.  And all of the actors will each receive one-quarter of a point in back end share. As the show is poised to gross many hundreds of millions in syndication, the quarter point is not an insignificant stake over the long haul. Achieving a profit participation stake, however small, had been an important point to the actors, and their agents of course!

And what about Dancing with the Stars? If you missed the big announcement on Friday, it’s gonna be the All Stars Dancing with the Stars, bringing back popular favorites, winners and losers, to buoy sagging ratings.  Yes, even those on TOP, still have to do “new and improved” things to their franchise to keep it fresh and exciting for viewers.

The cast list includes Apolo Anton Ohno, Bristol Palin, Drew Lachey, Kelly Monaco, Emmitt Smith, Giles Marini, Kristie Alley , Helio Castroneves, Joey Fatone, Melissa Rycroft, Pamela Anderson, Shawn Johnson.  In a first for “Dancing with the Stars” the final contestant for season 15 of the competition Ballroom dance reality show has been left up to the fans. DWTS fans can log onto the ABC website – www.abc.com – and vote for Carson Kresley, Sabrina Bryan, or Kyle Massey. Fans get five votes per day and voting ends August 24.  I’m voting for Carson…I love that guy!

It should be apparent by now this “marketing” thing I’ve been sharing with you.  I love what you love – to ACT.  But to ACT and get paid, you’ve got to take on the business…and business means marketing.  Without it, no one watches, and no one gets paid.  That simple.  At least in the world of television…which is quickly fading into the past and I do predict, that if you are reading this in an archive even a few years from the time it is being written, will make me seem like I have a crystal ball.  We’ll still have a “box” that we will watch things on…whether it’s in our home, or our arm (TV watches anyone?…they exist NOW), our personal device (smartphone) or whatever else is about to be invented.  But the broadcast television that I grew up with will become extinct.

Just like folks no longer gather round the radio for a night of entertainment, so goes “Must See TV”.  I will miss those days.

To access our weekly newsletter archive, CLICK HERE.

To Your Success, Lisa Gold

 

Success Stories

Congratulations to Paul Krasnerl for SIGNING with Shirley Faison of the Carson/Adler Agency.  Paul writes: “I just wanted to extend to you a very personal thank you. Because of your First Thursday’s Event in May, I landed an agent. I signed a (1) year contract with Carson-Adler. You are a gem! Without your event this would not have happened. Thank you soooo much!
If you want to be featured in an upcoming newsletter please send your success story and headshot to Donna@actoutsidethebox.com.

Business Tips

Your resume is a living, breathing document.  It’s a road map to where you’re going (or want to go!) and shouldn’t be a complete history of everywhere you’ve been.  Honestly, if you were Annie when you were 10, it’s time to delete, delete, delete.  Take off all credits that no longer represent the kinds of characters/roles you could be hired for NOW.  Take off any reference to years you took classes, graduated, or did a performance.  Take off directors no one has ever heard of…whose career are you advertising anyway?  Get rid of awards that aren’t acknowledged or known by everyone in the business.  Don’t put excerpts of reviews and never, ever put your street address…no one’s gonna write!  Special skills need to be special. Hey NY, driving is NOT a special skill, just sayin’. (Right LA?)

Mixed Reaction from Academy Members on “Dark Knight Rises”

 

AOTB ShowBiz Insider News Week of July 23rd, 2012 / Issue #3

Members packed the house for a screening last Saturday night, as Academy President Tom Sherak asked for a moment of silence.

It’s tough when real life overshadows what was supposed to be a momentous occasion in film history. Now it’s history for a whole other (terrible) reason.

Members of the Academy of Motion Picture Arts & Sciences packed the Samuel Goldwyn Theater in Beverly Hills on Saturday night to the point of overflowing for a screening of The Dark Knight Rises, with Academy president Tom Sherak acknowledging the shooting in a rare pre-screening speech.

Sherak said he took the unusual step of addressing the audience before a screening “because the Academy needed to say something about what happened. … Movies are meant to entertain us. We should be able to take our family to a movie and be safe. What happened in Aurora, Colo., was just a horrible, horrible thing. I know it was very unusual to say something, but sometimes you feel it would be more unusual if you did not say something.”

But whether it was the somber nature surrounding the evening because of the shooting or — as multiple Academy members who attended the screening were heard to say- a lack of enthusiasm for the film, the standing-room-only audience stayed for the closing credits and then departed without much discussion.

Another longtime Academy member, who regularly attends the Saturday night screenings, said there was only sporadic applause, that Academy members are very vocal when they like a movie and that they tend to give pictures that are going to get a lot of Oscar love a big ovation.

The undisclosed source said what he heard in the halls and elevator was that “people were kind of disappointed. It wasn’t because of (Colorado). I just don’t think that this picture will get any nominations (beyond technical nods).”

“There was nothing remarkable about the acting,” said a female Academy member who regularly attends the Academy screenings. “I don’t think it can be nominated as best picture.” And yet the film grossed over $160M in it’s opening weekend. Go figure?

One high-profile Academy member who went on record via Twitter was Bret Easton Ellis, who wrote: “Not that it really matters, but there was zero love for ‘The Dark Knight Rises’ at the packed Academy screening in Los Angeles tonight.” In later tweets, he said he was “with” the film and admired Christian Bale’s performance in particular. Huummmm? Did thou tweet prematurely? You know you can’t take that stuff back!

Of course, the voting is still a long way off, and there are critics that have praised the film and thousands of other Academy members who have yet to see the movie. So who knows?

This business is crazy enough without adding crazy to it. Can you imagine being “attached” to the movie and knowing that people who went to enjoy your art were gunned down? This is beyond comprehension…and something to think about.
The troubled individual who took so much from so many this past weekend was influenced by the very genre we as actors hold so dear. What happened to the mind of a young boy who probably used to love the movies too? The doctors will be studying him for years to figure that one out. But know this: Movies ARE influential, whether they win Oscars or not.
I love this business and the people in it…but life is uncertain, just like an acting career. Gotta love EVERY minute and appreciate it even more day by day!

To access our weekly newsletter archive, CLICK HERE.

To Your Success, Lisa Gold

Success Stories

Congratulations to Larissa Laurel for BOOKING the role of “Watermelon” in the indie film “Saved by the Pole” produced by Baez Entertainment.  10 other AOTB actors were also cast for this project.  If you want to be featured in an upcoming newsletter please send your success story and headshot to Donna@actoutsidethebox.com.

Business Tips

Avery labels #5154 are 6 to a sheet.  It’s the perfect size for writing cover “notes” to attach to your p/r when submitting for a project via hard copy or searching for an agent.  Write your marketing copy (telling “them” about your FAB talent and news) and cut and paste into all 6 labels, then customize the salutation.  What’s really cool is that when you follow up, the info is still there…just add something new like “just following up on a previous 8×10 submission…” then paste that label on to a postcard, and wala, easy peasy!  This is a great way of getting in the habit of beginning and maintaining a contact list and marketing to them CONSISTENTLY!

Cynopsis and Why You Should Subscribe

 

AOTB ShowBiz Insider News Week of July 16th, 2012 / Issue #2

Cynopsis and Why You Should Subscribe

I found out about this amazing resource for actors who want to keep AHEAD of the actor pack (the 80% MASSES) by educating themselves daily about what is happening in the world of the business of SHOW about 10 years ago.  Have you heard of it?  Most actors are only concerned with their next audition and getting gigs.  Yeah, you’ve GOT to do that, but at the very least, you should be checking in with the major goings on in the news.

Today’s newsletter is about other newsletters, subscribing to them and READING them.  Backstage and the other “actor” papers and resources out there are helpful, but to really leap into the big leagues you gotta see what the other industry PLAYERS are up to.

Here’s a very small sample of what Cynoposis.com puts out on a daily basis:

AMC set the date for the season three premiere of The Walking Dead for October 14 at 9p.  AMC previously ordered 16 episodes for the third season which will air in two parts with the first eight episodes beginning October 14 and the other eight returning in February 2013.  Following The Walking Dead premiere on October 14, AMC is launching season premieres of the unscripted series Talking Dead at 11p and Comic Book Men at 1130p.  The second seasons of both series will each have 16 half-hour episodes.  Internationally, The Walking Dead will also air on 120+ FOX International Channels (FIC) launching in global markets the week of October 15.  In addition, the season premieres of all three series will coincide with AMC’s annual marathon of thriller and horror films called AMC Fearfest.  In its 16th year, AMC Fearfest features 19 consecutive days of themed programming and more than 70 films, running from October 13 through October 31.

This fall, Hallmark Channel is debuting two new daytime series starting October 1. The first is the Hallmark Channel Original Lifestyle Series, Home & Family at 10a which is set inside a 2,446-square-foot fully-functioning New England Colonial-style home on the backlot at Universal Studios in California.  Mark Steines and Paige Davis will host the two-hour weekday morning show airing at 10a that will cover everything domestic, from home improvement tips to teaching viewers how to Skype.  The second new series is the Hallmark Channel Original Series, Marie, starring Marie Osmond in her own talk show, airing weekdays at 12 noon.  The new one-hour talk show allows Osmond a chance to share in the lives of ordinary people as well as celebrities.  Hallmark Channel, also known for their Hallmark Channel Original Movies has a roster of new titles debuting this fall including Puppy Love on September 8 at 9p; I Married Who? on October 6 at 8p; Common Law on October 13 at 8p; The Good Witch’s Charm on October 27 at 9p; and Love at the Thanksgiving Parade on November 4 at 8p.

A third season of Teen Wolf is in the works at MTV, which will mark the longest run for a scripted show on MTV.  The network has doubled the upcoming season’s order to 24 episodes.  Teen Wolf, based on the film starring Michael J. Fox, is presently in its second season and is delivering 1.8 million viewers each week.

Academy Award-winning actress and star of Broadway’s Oklahoma!, Celeste Holm died on Sunday at home in Manhattan at the age of 95.  Ms. Holm won her Best Supporting Actress Oscar for portraying a sympathetic fashion editor and starring opposite Gregory Peck in the 1947 Gentlemen’s Agreement, a film that one of the first to highlight anti-Semitism.   Ms. Holm additionally received supporting actress Oscar nominations for her roles in Come to the Stable (1949) and All About Eve (1950).  She was on contract with Fox and following her role in All About Eve, Ms. Holm shocked Hollywood by buying out her contract with the studio to return to Broadway.  Her career included roles in other prominent films such as The Tender Trap (1955) and High Society (1956) among others.  More recently, Ms. Holm made appearances in two yet-to-be released films, Driving Me Crazy and College Debts.  In the 1990s, Ms. Holm turned to television, starring in CBS’ Promised Land with Gerald McRaney, a spin-off series to Touched by an Angel.   She is also known for her role as the Fairy Godmother in the 1956 television series, Cinderella.  Ms. Holm received a Daytime Emmy nomination for Loving in 1987 and also had recurring roles on several TV series including Christine Cromwell, Falcon Crest, Jesse, Archie Bunker’s Place and Nancy.  Ms. Holm was also a tireless champion for various charities and at one time served on nine different boards.  She became the president of the Creative Arts Rehabilitation Center and over the years she raised $20,000 for UNICEF by charging 50 cents for each autograph.  President Ronald Reagan selected her to serve a six-year term on the National Council on the Arts in 1982.  On the personal side, Ms. Holm is survived by her husband, Frank; her two sons, and three grandchildren.  Her family requests memorial donations to made in her name to UNICEF or to The Lillian Booth Actors Home of The Actors Fund in Englewood, NJ.

Soon after Steven Tyler announced his departure from FOX’s American Idol as judge, Jennifer Lopez revealed during an interview with Ryan Seacrest via On Air with Ryan Seacrest that she will be exiting too.  Said Lopez, “The time has come for me to get back to the other things I do… We had an amazing run.”  Lopez apparently may be open to returning to American Idol as a mentor.

Top 10 Weekend Box Office Estimates:  July 13-15, 2012
Ice Age: Continental Drift (20th Century Fox) $46.0 million  opening weekend
Amazing Spider-Man, The (Sony)                 $35.0 million  2 wk total $200.9m
Ted (Universal)                                         $22.1 million  3 wk total $159.0m
Brave (Disney)                                          $10.7 million  4 wk total $195.6m
Magic Mike (Warner Bros.)                          $9.0 million  3 wk total $91.9m
Savages (Universal)                                   $8.7 million  2 wk total $31.5m
Tyler Perry’s Madea’s Witness Protection (Lionsgate) $5.6 million  3 wk total $55.6m
Katy Perry: Part of Me (Paramount)              $3.7 million  2 wk total $18.6m
Moonrise Kingdom (Focus Features)              $3.7 million  8 wk total $32.4m
Madagascar 3 (Paramount)                          $3.5 million  6 wk total $203.7m

Fourteen new cast members are joining the third season of HBO’s Game of Thrones which is returning next year on March 31.  Veteran actress Diana Rigg will play Lady Olenna Tyrell also known as The Queen of Thorns; Mackenzie Crook as wildling raider, Orell; Clive Russell as the knight Brynden or otherwise known as “The Blackfish” Tully; Nathalie Emannuel as former slave Missandei who becomes a translator to the slave trader Kraznys in Astapor; Kerry Ingram as Shireen Baratheon, the only child of Stannis Baratheon; Paul Kaye as Thoros of Myr, a member of the outlaw band known as the Brotherhood Without Banners and a Red Priest; Thomas Brodie-Sangster as the mysterious Jojen Reed who becomes an important ally to Bran Stark; Ellie Kendirck as Meera Reed, the eldest daughter of Howland Reed, sister to Jojen and a staunch Stark royalist; Richard Dormer as Lord Beric Dondarrion, the leader of the Brotherhood Without Banners; Kristofer Hivju as Tormund Giantsbane, a famed wildling warrior and chief lieutenant of the King Beyond the Wall, Mance Rayder; Philip McGinley as Anguy, a skilled archer and key member of the Brotherhood Without Banners; Tara Fitzgerald as Selyse Baratheon, the wife of Stannis Baratheon; Tobias Menzies as Edmure Tully, the younger brother of Catelyn Stark and the recently-named Lord of Riverun following his father’s death; and Anton Lesser as Qyburn, a former master of the Citadel.
Today’s Trivia Question: What was the name of the cul-de-sac where the main characters of Knots Landing lived?

To subscribe to Cynopsis click here.  I also recommend checking out subcriptions to The Hollywood Reporter and Variety.

To access our weekly newsletter archive, CLICK HERE.

To Your Success, Lisa Gold

Success Stories

Wanna be featured in our weekly newsletter?  If you’ve found success by participating in any of our live programs or DIY downloads of seminars and have gotten RESULTS, please send your story and headshot to Donna@actoutsidethebox.com.  We’d love to add to YOUR marketing visibility!

Business Tips

You’ve heard it a thousand times…but you STILL DO IT!  Apologizing is the single most discussed “pet peeve” amongst industry creatives on the other side of the audition table.  They don’t care that your sick, late because of traffic, the dog ate your headshot or any other of a myriad of excuses for why you AREN’T _____ that day!  They want you to be the one that solves THEIR problem (casting the role) and discussing yours is the last thing that will assist you in booking a job.  If any of the former has happened, just ACT like it didn’t and do a stellar job!

New Shows for the 2012 Fall TV Season

 

AOTB ShowBiz Insider News Week of July 9th, 2012 / Issue #1

New Shows for the 2012 Fall TV Season

Every year around this time, once the Fall TV Season is announced at Upfronts, actors wait with baited breath to see which of them will be produced where. The majority, of course, will ultimately be shot in LA, with NY second, and a handful in other locations.

If your focus is television, where you live has something to do with the amount of work available to you but with technology and casting directors use of new video streaming in their auditions, as long as you are marketing yourself smartly and efficiently, you can be “seen” for shows shot almost anywhere.

Knowing the trends of the different networks is important too. For example, CBS has always been “branded” as the network for an older demographic with the kinds of shows that appeal to Baby Boomers…thus follows the commercial advertisers who want that particular audience to see an array of products that appeal to that sector. You don’t see a lot of investment type companies (i.e. TD Ameritrade or Charles Schwab) offering securities on the CW now do you?

Your job as an actor…yes as AN ACTOR, is to really get the gist of where you fit in to the larger picture. Gone are the days when you could just go to auditions without this marketing knowledge and get the part. We now have too many channels, not to mention the internet and who knows WHAT to come, competing for a viewer’s attention. And where eyes go, money follows!

Remember, it’s called Show BUSINESS for a reason. The current fall TV line up has been announced so do some homework and find out what’s being shot in your city, then market, mail and make money honey! I assert THAT is why you’re an actor, otherwise it’s just an expensive hobby!

To Your Success, Lisa Gold

Success Stories

Congratulations to Tom Schubert on BOOKING a national Cialis Voiceover! He recorded it on 7/10/12 – Way to go Tom! (We’re certain you’re not a customer though!)

Business Tips

When creating your photo post card, remember to put all pertinent contact info out of alignment of where the post office puts the bar code. This means along the bottom if your pic is landscape (don’t do it!) but should be fairly clear of being covered up if portrait style. Check with your local post office first if you’re unsure so you can be certain “they” can contact you when they need what you’ve got!