Wonder why I’m calling this “Box Office Fridays”?  Well its because movies usually premier (with some exceptions) on a Friday AND my  company is call Act Outside the BOX.  Seemed a natural fit and I love to do things with alliteration, number sequences, colors…you know marketing CAN be creative!

One of the movies opening today is called The Dilemma, starring Kevin James, Vince Vaughn, Jennifer Connolly, Winona Ryder and Queen Latifah.  This is a comedy directed by Ron Howard and here’s my dilemma – with this cast and director how can this possibly be anything other than a great movie, right?  We’ll see.  My theory being if it’s not written well, who cares?  A GOOD or even GREAT film begins and ends with the script.  I’m gonna check it out and see if writer Allan Loeb can pull it off. Read more