Tag Archive for: https://actoutsidethebox.com

A Faster Way to Realize Your Dreams

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Here’s a little “to do” that if you actually DO it, will help you get what you want much faster!  But of course, you have to know what it is you want for this to work.  I have found in my coaching sessions that not distinguishing what EXACTLY my client wants is the biggest obstacle to a successful acting career that dreams are made of.  “I just want to make my living as an actor” is not a goal…at least one that can have a strategic plan with actions that will bring you that manifestation.  

So what do YOU want?

WRITE down your big dream, short term desire (a 90 day goal) and a supportive belief.  What do I mean by that?  Here’s an example:

Big Dream:  I have just been nominated for my first Oscar and am about to appear on a hit late night talk show.  

Short Term Desire:  I have just been cast in my first leading role for PAY in an independent film.

Supportive Belief:  Because of my strong acting skills and fabulous network, I believe my determination and natural likability will make it easy for me to get cast in the kind of projects that I want to act in.

Give yourself the gift of this 15 minute exercise and I can absolutely guarantee a HUGE difference will be seen in 90 days. Why, because what you FOCUS on expands.  Attention to your dreams and goals (a dream with a deadline) is what speeds up any process!

Why 90 days?  Because some scientist or genius figured out that anything done for this amount of time eventually becomes habitual.  And creating the habit of focusing on exactly what you want will have it come to you faster.

For more assistance I’ve put together the 90 Kick Butt Kick Start Program workbook for you if you’re feeling like this would be helpful to you. Give it a try!

Also, I’d love to hear about some of your big dreams and short term desires in the comments below!

Creating New Industry Relationships – a “How To” Guide

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You’ve got to meet, listen to, work with, and hang out with people at the next level and you will get to the next level.  No exceptions.

When I first started out I did background work like a lot of actors do.  I spent my days on set counting the hours until lunch and reading magazines.  Sometimes I’d be upset when getting called to the set. I was in the middle of something important…like a card game with another actor.

Yes, you read that correctly. I didn’t pay attention to the crew and learn their names, but I sure knew I’d like to be in the union and get the better food and more money. Oh yeah, and I thought that if I looked really sweet at the director he might give me a line. I was such a novice back then and I really needed someone to tell me what to do to have my career work out.  Now I’m the one that does that for a living.  Full circle, right?  And that’s why I do this…to pass on what I’ve learned the hard way through lots and lots of experience so it doesn’t have to be as hard for you my friend.  Read on please…

Actors who’ve created an enviable career have a knack for understanding how to make every experience a small step on the ladder to where they want to go. (Goal) They observe others, pay attention and they can undoubtedly share a lot of lessons they’ve learned along the way (many of which they probably learned the hard way too). 

So here’s are a question to ask yourself if you intend to expand your network of influence by forming some new stellar relationships in service of the forward progress of your career:

1. How many casting directors know your work?

You know the old saying “It’s who you know” that will help you get ahead in this biz?  It’s actually our tag line at Actors Connection. Well honestly, I think that’s only half true. 

My take on it is “it’s who knows you”.

For every agent meeting you take, you will be asked, “How many casting directors know your work?”  Before you interview, my recommendation is that you have at least a list of 10 or don’t go! And when you have an agent, they will want you to continue to grow your list on your own in addition to the auditions they send you on.

So how do you create a network of influential people like those top casting directors that know you, like your acting work and are in your court?  

Let’s look at 5 ways to do just that:

  1. Mail or email your headshot and resume to the 20 top casting directors in your area of focus every quarter, without fail, letting them know that you’re available and what else is going on in your career. Ex. new class, skill acquired, call back or booking.
  2. Identify which CD’s you’d like to show your talent to in person and book a meeting with them at a casting director workshop establishment like Actors Connection in New York or Ace Studios in Los Angeles.  If you’re not in either of those two cities, check for local opportunities or submit a reel for critique on ActorsInsite.com.
  3. Attend a networking party, brunch, assistant’s night, screening or other event where casting directors and other industry professionals will be in attendance. Introduce yourself as an actor and be interested in them and what they do before you offer a headshot and resume.
  4. Volunteer at or attend a charity event frequented by the entertainment community.  Animal rescue and health awareness causes always draw actors, agents and casting directors alike.  Do your research on your top picks to see what they stand for and if you get behind the same cause, you have commonality.
  5. Follow or friend them on Facebook, Twitter and other social media.  Today casting directors use the web to offer advice, post auditions and offer feedback on many things hoping to help the actors they will meet someday in an audition room.

It’s time you understood that without a HUGE network of people that have you on their radar, the chances of having the BREAKTHROUGH, kick-butt, acting career of your dreams are pretty much dead in the water.  Talent is not enough…people have to know you’re talented, like you, and have you be on their list in order for you to be able to act for a living. There are many people in the showbiz world who are ready and waiting for you to get connected and STAY connected.  You never know which one of them will be key in your forward movement. 

I’d love to hear some of your thoughts on meeting new people…how you do it, why you do it and most importantly, how you keep in touch!

Creating Your Ultimate Career – The Time Trap

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Have you CREATED your ultimate career yet?

The biggest reason any actor’s inability in creating the career of their dreams is simple.  I call it the Time Trap.

First of all, let me ask you this:  Why do you want it to happen so FAST?  What’s that expression? “Half the fun is getting there!” – It doesn’t seem to apply to our actor community.  Maybe it’s the society we live in but we all seem to want a microwave career.  Everyone is always in such a hurry!

Creating the career of your dreams – out there in the future, requires that you understand that your dreams are already in existence right now.  Yeah, I hear your inner voice shouting, “But it doesn’t exist the way I want it to yet!” — your inner voice is LOUD!

There  you are stuck in the Time Trap with a part of you canceling the work that you’ve already done to achieve where you already are, which if you look is pretty significant…but that doesn’t count, right?  The Time Trap also seems to cancel out the upcoming ACTions still needed in order to get to the next goal or milepost because you most likely haven’t created them yet or even know what they are…you just want it all to be different than it is right now, which is insufficient.

No wonder so many actors never achieve their ultimate career dreams.  Remember statistics say that 97% of professional actors leave the business withing 3 years of getting into it!

I want to share with you a quote from Esther Hicks of Abraham-Hicks, a spiritual leader/teacher of mine, who teaches this premise around time and getting what you want.  Please read what follows slowly, without distraction, and let it sink in.  It truly can and will change your point of view about the time it takes to have a successful career:

“If you are willing to let your improved emotional state be the evidence of your progress, then the progress will continue; you will continue to feel even better, and the tipping point will come where physical evidence can be seen.

But if you look too soon for the evidence, and you do not yet find it, you will lose ground. The need to see the immediate evidence of progress is the most significant hindrance to most people. When you attempt to take score of your progress too soon, you move further from the results you seek.

There is no desire that you hold that is for any other reason than you believe you would feel better in the having of it. Whether it is a material object, a pile of money, a relationship, or a physical state of being, every desire is wanted because you want to feel better.

When you discover the power of feeling better first, by the deliberate focusing of your mind away from problems, struggles, irritants , and any other manner of unwanted things and focus your mind upon the simplicity of even your own breathing, you will have found the key to the power of allowing. And allowing is the answer to all that you seek.”

I shared this life lesson with you because in my own life I have found that if I pay attention to how I feel first as the most primary importance of my focus, the stuff I want comes to me faster.  I’ve figured out how to get out and stay out of the Time Trap…and I hope you do too!

I’ll be posting more about TIME and how it affects the way we move through our career, feelings of overwhelm, how to manage all of the details of the balance of career aspirations and family life in upcoming posts.

I’m grateful to you dear reader and welcome any comments you have on the subject below.

5 Big Mistakes You Can Easily Avoid

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In my last post I began to discuss mistakes and fear.  Mainly fear of making mistakes!  However it’s inevitable you’re going to make them, so fear not.  However there are some mistakes that you can easily avoid that will make a HUGE difference in speeding up the path to your dreams and goals as an actor.  So whoop, there they are:

MISTAKE 1:  CONFUSING HOPE FOR GOALS

We all have hopes for our career, deep desires for our future life, and what we yearn to see happen. It feels good to dream and imagine. But sometimes we let the good feeling that comes from expressing our hopes get in the way of working to see them realized. Very typical of artists.

This happens two ways:

  1. We don’t know the difference between a hope and a goal. A goal has a certain kind of anatomy that gives hope structure. We’re too often satisfied by the feeling we have and think our hope is strong enough to stand on its own. But it’s not.  I mean I love good feelings and preach a lot about finding that satisfying place, however it’s the specific features of well constructed goals that enable our hopes to come to life.  It’s the ACTion part of the formula for success.
  2. We’re not disciplined enough to either do the work of constructing good goals in the first place or to see them through.  We let the hope suffice for now, resigned to the frustration we’ll feel later. I can’t imagine ever doing that anymore.  My hopes are too important for that.  I’ll bet yours are too.

MISTAKE 2:  NOT CONNECTING TO “THE WHY”

The real issue here is that we are not consistently connected to our “why” which is the biggest cause of a gap between our choices today and our results tomorrow.  One thing research has taught us is that stagnation and very few results happens mainly because we don’t connect to our future selves. If we have a desire for our career but don’t see our future self as the product of the choices we’re making right now then it’s easier to put off the marketing efforts, open call audition, (insert yours here), till tomorrow or skip it entirely.

When we can connect to our “why”, we can see the connection between our future reality and our present decisions. That means it is vital to establish goals where we have a strong emotional connection to the outcome. We have to connect our ACTions today to the payoff tomorrow.

MISTAKE 3:  BELIEVING THE NEGATIVE LABELS

You’ve heard the statistics: Most people who set a New Year’s resolution blow it year after year (me included by the way, which is why I’ve stopped that nonsense!) There are lots of negative consequences to this yearly disappointment but one is setting up the rest of the year based on failure, which then dampens our sense of what’s possible.

The more we fail, the easier it is to label ourselves as someone who can’t win. Just as bad, we sometimes let others do that job for us. But don’t believe it. We all have hardships, setbacks, and challenges. We all have things that didn’t go so well in the past. So here’s the reality…

Negative labels are just an interpretation of the past. You’re free to interpret the past differently at any time you choose. You’re also free to see it as one chapter, not the entire story. As far as I know, the only person who can’t win at the acting game is the one who lets these negative labels determine their present, which in turn, predicts the future. It’s that “rat on a wheel” and “stuck in a rut” space.  Many actors are all too familiar with this.

MISTAKE 4:  LETTING OTHER THINGS TAKE PRIORITY

This has always been a tough one for me because I want to do soooo many things in life and many of my creative coaching clients face the same situation. However if being a sought after, highly paid actor is one of your goals, you’ll need to make this particular goal a priority.

But just because you declare it a priority doesn’t mean it IS one or your only one. The next mistake we make is not recognizing our unspoken priorities. We have many things competing for our attention and time and some of these are extremely important.  If we don’t get clear about these, and a myriad of other daily details and where they fit, it’s almost certain we will sabotage our attempts to achieve our dreams. “Life” gets in the way.

This is doubly true for one of my least favorite priority distractions— procrastination, which is just a competing time claim that has no real or inherent value. It makes sense to organize our efforts around a regular date night, but not Candy Crush, which in late night hours I have been guilty of playing, losing sleep, and thus causing a back log of attaining my goals the following day! But now I get back on track quickly. My priorities, and realizing I’m not perfect but committed, is the key!

MISTAKE 5:  NOT BELIEVING IN YOURSELF

Here’s the one I think is probably the most important. We tend to experience what we expect. If we expect to fail, or even have this lingering doubt, we’ll likely fail. If we expect to win, we’ll likely win. Why? I’m sure you’ve heard the term “self-fulfilling prophecy.” The idea is that our predictions and expectations direct our actions, even if we’re not aware of it.

Someone who thinks they can’t achieve a goal, or that it’s super hard to achieve, is the kind of person who will give up more quickly. And at the same time, someone who believes they can achieve a thing they’ve set their mind to is more likely to see opportunities where others don’t, more likely to work a little harder when it counts, and more likely to persevere when others quit.

There’s no guarantee you’ll accomplish everything you desire, but there are several things you can do to dramatically improve your odds. This includes taking the right steps, but it also includes avoiding the bad ones.

So there you have it. I am convinced you can shortcut a lot of time and trouble by avoiding these top five mistakes!

Please let me know your thoughts in the comment section below.  Thanks!

Subscribe directly to my blog here! 

The Miracle of Mistakes. My Gift to You.

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In my next series of posts I’ll be delving into the subjects of mistakes and fear.  Let’s face it, being an actor can be scary sometimes. 

Not knowing where your next paycheck will come from; the insecurity that is built into a business where your gig always ends and you have to constantly find the next one; the naysayers and non-believers in your career choice and path; the fear of going up on lines at an audition or worse, on the set or the stage.  Yep, there are a ton of mistakes to be made in your future (if you’re really out there doing this career) and I want to urge you to not fear making them. Mistakes are something we usually want to avoid, right?  Well I’ve got news for you (and a little story) that will offer some “re-framing” around your interpretation of mistakes.

Let’s start with the story of a mistake turning into something good – – –

Dom Perignon made a mistake during their wine preparation one Spring. The wine was entering a second stage of fermentation and was sure to break the bottles. His sous chefs asked him how they might prevent the bottles from exploding from the yeast that had come to life. Should they try putting the wine back in the cask?

Yes, Dom replied. Let us see what happens!

Days passed, and it was time for a tasting. A sample was tapped and passed to Dom. He smelled. He peered into his glass, a little perplexed at what he was seeing. He sipped. Well? he was asked. It is like drinking stars, Dom Perignon replied.

Et voila. Champagne was born.  Why a story about champagne?  On New Years Eve more champagne will be consumed world wide than any other beverage on the planet in celebration of the new year.   How about weddings, birthdays and other special occasions? Can you IMAGINE this holiday with out it? No, I certainly cannot!  And to think it came from a mistake.

Now of course there are some big mistakes that you can totally avoid.  You don’t have to make them yourself, and instead learn from others (OK, me!) so that you don’t have to pay the price!  I paid a lot of mistake tax in my time and I wanted to offer them to you so you don’t make them too. 

Stay tuned for my next post in this series to learn about 5 really big mistakes you can easily avoid that will make it easier and faster to realize your dreams and goals as an actor (and a person too!)

As usual, I welcome all of your comments below.  Do you have a mistake that you know you’re making over and over again, but can’t figure out how to break free?  Or maybe you can share a mistake you’ve made that you have learned from and let others hear what you found out.

Your Industry Contact List

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You know the old saying “it’s who you know” in this business that will really get you ahead? Well that’s half true. My take on it is “it’s who knows you!” How many industry professionals are on your list? How many industry professionals have you on their list? Are you asking yourself “what list”?

How do you create a network of influential people that know you, like you and are in your court? Glad you asked. Well you didn’t really ask, but it’s time you understood that without a huge network of people that have you on their radar, the chances of really having the BREAKTHROUGH, kick-butt, acting career of your dreams are very narrow. You odds increase dramatically with the number of people who are in your network, thus your list.

This includes casting directors, agents, managers, producers, directors, your mom (seriously!), friends of your neighbors, acting classmates and the many other people in the world who are ready and waiting for you to get connected and stay connected. You never know
which one of the many will be KEY in your forward movement. This is why I’ve always advocated having some sort of database to keep it all straight, preferably online. There are several to choose from and regardless of which one you do choose, the point is to START that list now!

If you’re reading this right now, you’re online. If you submit yourself through any of the myriad of casting submission platforms, you’re online. If you read or post on social media, you’re online.

Like it or not, we live in an online world and show business is no exception. “First contact” with agents or CDs usually occurs online these days, with the ultimate goal to move the relationship off line and into the real world.

I hope this doesn’t come as a shock, but as an actor you’re also an online marketer! My workshops and seminars, though done live for years, have now basically moved to online programs. This goes for my coaching services too. Why? Because we can reach a larger audience and connect to people we would not normally have access to as in the “old days”.

I took an online workshop a few years back that taught me if you’ve got 10,000 names on your email list, you’ve got a million dollar business. Now I know this isn’t quite the case in show biz, but I’m using the comparison to illustrate a point.

Networking at live events, coupled with consistent networking online via posts and social media, email blasts, personal email check ins and other various forms of online marketing are all required of you these days. “Out of sight, out of mind” is another cliche but true statement and in this constant barrage of information and marketing coming at people day in and day out and moment to moment, if you’re not doing it too, well, you’re out of (your) mind!

I’ll use these blog posts as an example.  In 2015 and 2016 while traveling to begin a new project in the Dominican Republic and then tour the country the following year in an RV, I was in touch here and there.  I sent a few emails and did not write blog posts at all.  My income for those two years was significantly lower than in years previous or since.  Meaning I was “out of sight and out of mind”.  Now I’m dedicated to consistency, creating useful and relevant content, and staying connected.

I’ve coached actors who have email lists, send hard copy post cards, know the names of the players in the industry in their area and are working and making money. Of course they’re talented too…that’s a given. If you’re not working at the rate you’d like or making any or enough income as an actor, this is the essential place to start. Do it right now…get out a paper and pen and go “old school” and start making your list today. Then create a calendar and an action plan to be in constant contact. Hey, now there’s an idea!

As always I welcome your comments and feedback!

Does Your Resume Reveal Your Age?

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In my previous blog posts on the subject of your resume I hope I’ve convinced you that this document is NOT a list of everything you’ve ever done in your life as an actor, but a road map or “vetting” doc of determining whether you’ll get an audition, meeting or other appointment.  It’s only job is to get you in the door.

The reader of your resume is a human being (for now – watch out for AI in the future) and has their own set of “glasses” or perspective they are reading with/through.  That being said, without actually having a number, or even range of numbers, printed on that doc, the format and contents of your resume say a lot about your age.

Age discrimination is a fact of life in today’s everyday job market and there are numerous articles in the trades that confirm it in our business of show too.  This goes both ways for the young and just starting out, and the older professional, been in the game for years, actor.

Home Address

For many years, we sent our resume and cover letter through the mail.  Even then we knew not to put our home address on the top, however many did. Fact is, there has never been a need to put your home address on the resume.  It often excludes actors who live a distance away from the “action” and also shows that you’re either very young and green or older and out of touch.  Thank goodness there’s no field for this in online profiles.

There are other reasons not to include your home address:

  • Economic profiling
  • Length of commute (especially in LA)
  • Personal safety

If anyone needs your home mailing address, they can ask for it.

E-Mail Address

One sure sign that you are over 50 is to have a aol.com e-mail address, or even an e-mail address from your cable provider like rr.com on your resume.  Yes, I confessed in a previous post that I still have an @aol.com address, but it pulls into my @gmail account and is only used for log-ins and other personal matters.  For those just out of school, the same thing applies for your @______.edu address.

Either sign up for a gmail address or get your own domain, i.e.  Jane@JaneDoe.com.

Your email address says something about your professional brand.  I see too many “cutesie” email addresses that don’t “ring” professional actor out there or long, complicated, hard to remember/read/spell addresses unrelated to YOUR NAME.  If possible I recommend using a separate e-mail address for your acting related business.

Home Phone Number

Who under a “certain age” still has a home phone? I ditched my home phone about 10 years ago, and I am a bit older than you may think! If you still have a home phone and do not want to give out your cell phone number, get a Google Voice number. Put it on your resume as your cell number. You can set it up so that it will ring on multiple phones (both home and cell). It can be configured to transcribe the message, and then e-mail and text you the transcription. Sometimes the speech to text function of the transcriptions can be really funny. When I was at the agency, I had a separate Google Voice number and one actor left me a message and her name was transcribed as stressed out waters.

Double Space After Period

I am going to go out a limb and declare that putting two spaces after a period is obsolete. It is how most of us were taught to type on a typewriter like I was in the 7th grade!  I’m super grateful for that education and definitely still guilty of the automaticity of two spaces but am working on it. This shows up mainly on the web where formatting in blog posts like this one and other forms and profiles have certain templates making two spaces after the period have it look “off”.  Therefore, most of us who do this are over 50 years of age.

Special Skills

Limit the skills you list on your resume to current and relevant skills. I have seen many actor resumes that list every sport they’ve every played but would no longer get cast doing. This also applies to the younger actor listing what “older” actors would be doing or tasks they’d be performing.  Anything regarding technology systems, like “proficient in MS-DOS” is obsolete.  By the way, putting any skill on your resume that anyone can be filmed as if they are doing it (working at a computer, painting, cooking) is not needed in the first place.  That’s the magic of the movies!

Look at your resume—what does it say about your age? Show it to others and ask them what it says about you.  And please forgive any and all double spacing after the periods!

I welcome, as usual, any and all comments below…

5 Reasons Networking Isn’t Working for You

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Networking

You hear and read repeatedly that networking is one of the best ways to grow your acting business not only from me but, well, everyone! It’s true and I have created many such networking opportunities/events over the years for actors to practice this essential skill.

However, sometimes even when you try, the time you spend on it doesn’t lead anywhere. Makes you wonder if everyone is lying (not me, of course!) or you’re doing something terribly wrong (hummm?). Networking IS a great way to grow your show BUSINESS, if you do it right. In my last post I gave out my top 10 tips on proper networking. So check out some reasons why what you’ve been doing may not be working for you, so you can make a change that will likely make a big difference.

You Don’t Talk to Enough People

Networking events are about meeting as many people as possible. I’ve often said to go with a number in mind.  How many people will you meet as your goal? You shouldn’t stay with one person too long because that will take away the time you have to meet other people that could lead to great opportunities. Make a connection, hand a business card to the person or collect their contact info, and then move on to the next person.  Don’t stay in a conversation with your friends instead of meeting the new folks you came to meet.

You’re Talking Too Much About Yourself

This is big one and I’ve seen way to many actors make this mistake. There’s a unique exchange of information that happens at networking events. The key is to LISTEN more than you SPEAK. This is how people find out if they can help each other. When you focus on yourself too much, you won’t be able to help people because you won’t know anything about them. By helping people I mean being the solution to their problem…a role that needs to be cast or an agent looking for new clients.  Sometimes it’s a fellow actor looking for a great acting teacher. The more you help, the more people want to help you.

You Don’t Do Your Research Before an Event

I usually put out a “scheduled to appear” list for my events. Why? So you can do your research!  Many actors who don’t find the Research ladyvalue in networking will say that they never meet anyone who is worth pursuing after an event. This is probably true because they didn’t do adequate research either before or after meeting people. You must find networking events that cater to the audience that you’re part of. If you’re also a writer, go to writing networking events.  Want to produce a film? There are a ton of filmmaker events.  And if you’re an actor, go to them all, but beware of ones that promise HUGE industry professionals as guests, without an entrance fee, free food and booze.  In a world where everything costs something, I smell a rat.  Get referrals and attend trusted events with good reputations.

You Don’t Reach Out After the Event

This is my biggest pet peeve. Just going to a networking event isn’t enough to grow your business as an actor. Showing up is one thing but following up is the key to the Kingdom. You need to make contact with people afterwards. This is your chance to get to know your contacts much better, and figure out how you can work together.  Staying connected is essential.  You might not work together for years, but if you have been building rapport with folks you met via networking, over time it’s amazing how much fruit your biz will bear.

You Don’t Go to Enough of Them

Going to one networking event won’t boost your business to the level you want it to be at. I used to run my parties monthly until I became bi-coastal and now run them only as special events when time permits.  Don’t wait for my party to come back to your neck of the woods (currently NY and LA). Those successful at using networking to grow their acting business will attend a few events a month.  They are much more common now then when I started producing them over a decade ago. The more you go to, the more opportunities are available. Before you say that networking isn’t working for you, make sure you are going to enough of them to make that judgment.

It’s time to make some changes in how you approach networking. Get out there, meet as many people as possible, help them, research the events you go to, reach out to people afterwards, and keep going to events until you start to see results. It can seem like a lot of work, but believe me, it’s worth it!

Let me hear from you in the comments section below about any results, relationships and other magical manifestations you’ve created from growing your network!

Lisa’s Top Ten Networking Tips

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Networking-Know-How-300x2251.  Be Prepared –  Great networking begins with great preparation. Bring your business cards, flyers, postcards for shows, etc. and have your “30 second elevator speech” about what you offer (instead of what you want) as an actor prepared.

2.  Arrive Early – Arriving early allows you to relax and focus on learning about the people in the room.  Calmly gather your thoughts and concentrate on your intentions so that your time spent networking will be of benefit to you and your goals.  First impressions count and showing up late isn’t a great way to start things off.

3.  Have a plan – Always have in mind your goal for each event you attend.  Know before going what your intended outcome is that you want both for yourself and the people you meet.  Do you want to meet 10 people and then choose 3 to focus on and get to know well?  Are you looking for an introduction to a certain person in particular?  Are you looking for information or connections that will get you that information?  When you have a plan, its easier to stay focused and achieve your expected outcome.  A plan also allows you to be generous with your knowledge and connections and help others that you meet.

4.  Be a Giver and/or Connector.  When you focus on “giving” and being helpful to others, the “getting” will come later…and it will come in magical and unexpected ways.  No one likes a “taker” mentality.  When you are generous with information, introductions, and resources people will notice and respect you for your kind nature.  We love to work and do business with people we know, like and trust.  Act like the host of the event by connecting and introducing other people you meet to each other.  This simple act allows you to focus on others and grows your social capital in the room.

5.  Leave Your Troubles Behind.  Put on a happy face at the door and remind yourself that it is “SHOW TIME”.  Just like the curtain going up or the director shouting “action”, this is your time to sparkle and shine.  People will look forward to seeing you and meeting you if you are energetic, positive and outgoing.  Be a person that others will like.  Don’t bore people or burden them with your problems or dislikes.  Everyone has enough of their own and trust me on this, they don’t need or want to hear about yours.

6.  Listen with Focus.  When someone is speaking with you, give that person your entire focus and attention.  LISTEN and really hear what the other person is saying.  Keep your eyes and ears tuned into what they are saying instead of the “self-talk” inside your mind that you’re about to say when it’s your turn to speak.  The greatest gift that you can give to another person is to truly hear what they are saying.  You’ve heard this before but it bears repeating…”you have one mouth and two ears so listen twice as much as you talk.”  If you do this, you’ll be the most memorable and liked person in the room!

7.  Be Genuine.  Sounds obvious but even though you’re “on” you still need to be authentic.  This is directly related to building trust so that folks are comfortable in their decision to work with you, refer you, etc.  There is a big difference between being interested and trying to be interesting.  Being interested in learning about someone else and their career simply for the sake of learning about them, instead of how it benefits you, will leave a lasting GOOD impression.  It’s energetic.  Conversely, if you are interested only for what you think they can do for you, you’ve slipped into the category of “creepy” and people can feel that a mile away.

8.  Teach/Don’t Sell.  Even though you are ultimately a salesman of your own “acting services”, immediately launching into what you do and what you want isn’t powerful and shouldn’t be a goal.  Proper networking is about building relationships with people who will be happy to connect you to others who may need what you offer.  I like this phrase and keep it in my mind at events – “First YOU, then ME”.  By the way, every person you meet is NOT a potential someone who can help you directly but IS a person that can create a path to others who can.  Word of mouth is the best kind of “advertising” and definitely the best in our business.  A referral is GOLD, pun intended.  When speaking, be really clear on your focus and goals as an actor but don’t be pushy or insistent on ANYTHING.  Allow and receive, instead of force and press.  Your listener may turn into your best ally and your reach will become expanded far wider than simply the person directly in front of you.

9.  Follow up.  Many of the people you meet at a networking event will require no follow up, but for those that you have identified as either a great direct contact or someone who will lead you to someone else down the line, you’ll want to stay in touch.  In your follow up message, you’ll Watering peoplewant to mention something from your conversation that will be a memory jog for them.  Remember you, and they, probably met a ton of new people and keeping them all straight isn’t easy.   The timing should be fairly short between your meeting and the receipt of your follow up as more people, circumstances and content will have filled their senses.  Clearing through the clutter of it all will be easier the more timely your follow up.  Email or hard copy, the point is how you can help THEM.  You’ll really stand out by offering a piece of info, a referral or connecting them with something they need instead of asking for what you want.  Remember, the point of networking is building rapport and ON-GOING relationship.

10.  Follow up Some More!  Remember statistics say it takes anywhere between 8 and 15 “exposures” to something before a person makes a decision on something.  That’s buying a brand of toilet paper, choosing a restaurant, or in this case, calling you in for an audition, meeting or referring you to someone else in the biz.  If you’ve met someone at a networking event and done your immediate follow up (that’s two exposures!), you’ll want to keep track of them in a database of some kind to stay in contact over time.  It’s more likely you’ll have at least an average of 10 more times that you will need to be in contact with someone before a “result” is produced.  Networking isn’t an audition.  It’s an opportunity to plant the seeds of relationship and watch your garden grow!  Building strong relationships takes continued effort and doing so will ultimately be the basis of a long-lasting and viable career.

BE A NETWORKING STAR FROM START TO FINISH:  START BY SHOWING UP AND FINISH BY FOLLOWING UP!

I’d love to hear about any stories you can share with the community about your own networking breakthroughs (or breakdowns) so we can learn from your experience. Please comment below!

The Hype over #Hashtags

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hashtagOK, so I’ll admit it.  I’m NOT the most tech savvy person on the planet and sometimes even wear that fact as a badge of honor!  But being in the business I am, heck being in any business, and yes, even the business of show requires that a person has some basic working knowledge of current social media trends.

I just started to check out this HASHTAG phenomenon that seems to have crept up in the last year and thought I’d pass on some of what I came up with during my research.

Originally the ‘pound symbols’ that were used to catalog content on Twitter, these puppies are popping up on all of the social platforms today – Google+, Pinterest, Instagram, and most recently Facebook. You have to pay attention or be left in the dust.

The purpose? They’re an effective way to discover and organize specific content, and an easy way for social media users to find posts that are relevant to them. For example, I started to use the # before my networking parties and put it together with the acronym for my company as in “The #AOTB Industry Networking Mixer”.  I put it on all of my social media sites and even in emails.  Why? So that other people out there can find out about all things “Act Outside the Box” by searching for that #AOTB.  Of course you have to know about it and see it before its use is effective.

We also know they’re easily abused and can be pretty meaningless, too.  Have you seen strings of fairly nonsensical phrases with the # in front of them that no one would ever search for?  #whythehellwouldyoudothat?  I mean, really, who is searching for that? How do you rise above the noise online and help your audience or target market find and engage with your show, latest update or other event?

Here are our four tips:

KISS (Keep it Sweet and Simple): Is your show called The Greatest Story Ever Told? Then make your hashtag #greateststory or something equally simple. Make it easier on your viewers and use a hashtag that’s similar to the name of your event.  A bad example 2hashtagwould be #Mikesshow.  If it’s super long, sometimes an acronym is best.  #AOTB or #actoutsidethebox?  Either one could work but it’s up to you to choose (brand).

Don’t Go Overboard: Quality, not quantity, folks! Limit yourself to using one or two hashtags when promoting your stuff. If you tag tons of terms, you might come off as a bit spammy or overwhelming and it’s easier for your message to get lost in the #ebb #and #flow #of #a #sea #of #hashtags.

Do Your Research: Think you’ve found the perfect hashtag for your next event, show or idea? Type it into Twitter, Instagram, Vine, etc. and see if anyone else is using it. If you’re using the same hashtag as another person or group, it could confuse your intended audience.  If it’s already there and associated with something entirely different, rethink your strategy.

Be Smart: Consider the platform you’re using. Is it Twitter? Then you have limited real estate. Be mindful of the number of characters in your hashtag. Keeping your hashtag under 10 characters leaves plenty of room for the rest of your thoughts.

In the end, this girl will always prefer s-p-e-l-l-i-n-g things out.  I don’t even like to use LOL and instead Laughing Out Loud…but I’m old school.  However in business I often subvert my preferences for what works.  And just like reality television, these hashtags aren’t going away. (Just for the sake of transparency, I was really wrong on that one when I thought Reality was just a passing fancy all those years ago.  Maybe it was just wishful thinking!)

Getting in the groove and using hashtags effectively will improve the chances of you clearing through the clutter.  And there’s ton of clutter (some like to call it content) out there!  To your #success, Lisa Gold