Interviewing with Your (Potential) Talent Agent – What to Prepare Before your Meeting

Securing representation during the interview process should be your goal.  “Of course it is” you’d say to me, but I can’t tell you how many actors I’ve met, either interviewing with me or being coached by me, that have no idea if they have a rep by the time the meeting is over.  So here are some more steps to consider before, during, and at the end of interview process to be sure.  And to secure that YES!

FIRST BUSINESS, THEN SHOW

  • Do extensive research on both the agent and the agency (or management co.) before the meeting. I often asked actors I met while working at 90210 Talent if they did any research on me before the meeting. 95% said no. The few that did had my immediate and full attention.  Not because of ego, but because I was looking for someone who was business minded like me who would take their time to see if we were aligned.
  • Treat the interview like finding a life partner. Ask the most important questions first. Ask questions about some of the things you found out about them in your research.  Be more interested than you are interesting.  Trust me, this works!
  • Have basic knowledge of the shows and projects their current clients are in.

DISCUSS MUTUAL GOALS

  • Know in advance the answer to “so where do you see yourself a year from now?” Be sure, clear and concise.
  • Make sure you know the medium you’ll mostly likely make money in quickly (i.e. commercials, theater, independent film)
  • Talk just as much about financial goals as artistic goals.

WHAT YOU OFFER VS WHAT YOU WANT

  • Let your potential new rep know what you are doing on your own to make money acting. The thought that you can’t make money until you get a rep is backwards, especially in today’s open and internet driven marketplace.
  • Have your speaking illustrate what your acting provides other people’s projects.
  • Be confident in your value, artistically, financially and as a creator.

TEAM MENTALITY

  • Realize they need you as much as you need them. You’ll be working together.  A rep doesn’t work for you and you don’t work for them.  There is no “I” in team.  So cliché but so true.
  • Let them know that will be continuing to do your own work for audition opportunities. This is more than simply taking classes in your craft. They want to know what you’ll be doing to continue to market yourself via networking and meetings.
  • Relate to them as your equal and ASK them to be your representative.

This last part is the missing link – the ASK. There’s a lot of fear around this and I want to alleviate it by saying that if you think and feel it was a great meeting and that you are mutually aligned on most if not all aspects, the rep will feel it too! If they haven’t already offered to represent you, do NOT walk out of the door without asking this question.  Instant respect, whether it’s a yes or a no.

If during the interview process you know in your gut that something isn’t aligned and that you have missing pieces to fill in or that you and the potential rep don’t have the same perception of what you offer or what’s possible for your career to mutual benefit, you’ll know this too.  TRUST your GUT!

In my next post I’ll offer even more things to consider while working with your NEW REP to keep you top of mind, in step with your rep, all the while keeping inspired enthusiasm for your new partnership, even though they will have moved on to find their next great client.

Comments?  Care to share?  Please do!

To be a SUCCESSFUL Actor with an Agent – Consider This

I know plenty of actors with agents and managers who are not successful.  Whether you’re looking for a rep for the first time (and feel you’re ready for one) or you’ve been with an agent/manager and aren’t feeling successful, consider these first steps.  You may feel like you’ve taken some of them, but ALL of them are required to be a SUCCESSFUL actor with a rep…

MAKE THE CHOICE TO MAKE ACTING YOUR BUSINESS

  • Target the agents that represent your type/level of experience.
  • Research something about the representative that you can include in your message that acknowledges them. Don’t make it all about you.
  • Invest in quality marketing materials that include great headshots and a properly formatted resume with “tricked out” online casting profiles to stand out from your competition and make the best first impression.

CONSISTENCY IS KEY

  • Have a written marketing plan in place before you begin your agent campaign. This includes dates and how you will contact them…what you’ll say in the first submission and the follow ups if you haven’t heard back.
  • Create your target list – between 6 and 10 agencies/mgmt. firms ONLY. Too many reps at once become unmanageable in your plan.  No mass mailings.
  • Contact each one at least 3 times within one month of the first submission.

RECOGNIZE YOUR TALENT HAS VALUE

  • Cover notes should say what you provide besides talent.  Why you?  What is your particular value to that particular rep?
  • Know your specific archetype and why it sells.
  • Know and point to what a particular agency is looking for when considering you for representation. Speak to that.

$$ MONEY $$

  • Consider they have kids in college and a mortgage to pay and that they are looking at you through green colored glasses. (and also that that is OK because it’s their business!)
  • Position your commissionable credits first – paid work vs. chronology.
  • Can they sell you to casting directors with your current materials?

TRAINING

  • Choose acting teachers who have name/reputation value on your resume.  And of course, are also great teachers!
  • Consider the kinds of acting classes that support you making money. Who are their working alumni? Does that teacher have great industry relationships?
  • Research the best class, teacher, school by Googling “best in your city” (need to put the quotes in when searching)

WHO THEY’LL KNOW

  • Put names of teachers/directors/CDs who have great reputations on your resume.
  • Name production companies and theater companies instead of unknown directors.
  • Recognizable titles of plays, films, and TV shows go first.

If you’ve taken these first steps, the next most likely step will be a meeting.  In my next post I’ll share what you’ve got to have prepared for a face to face.  Feel free to share your comments and questions and I’m happy to answer!