Tag Archive for: representation

Is Your Agent Cheating on You?

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Yes, your agent has other clients. Deal with it. Your agent would go hungry if she only had you as a client. She has to have “everything on the grocery store shelf” to have the best shot at making a living.

One of the fun parts of searching for and finding new talent is creating that awesome stable of actors with unique talents and skills that cover all of the possible casting needs in this crazy industry. We need one or two in every category.  Age, ethnicity, male/female, union and/or non-union, height/weight, languages, special skills, and every possible saleable commodity is needed so we can provide our shoppers, ahem, casting directors, with what they need. So when your phone call/email/text (pick ONE please!) isn’t returned right away, know that there are at least 20 other actors who are also demanding attention.

Again, I share with you that my love of actors and people in general was also the thing that had me leave the agency.  I was inundated with communication at all hours of the day and night because I didn’t set the proper boundaries I needed to have my own life work. This was a very valuable lesson learned for me and let it be one for you as well.  Please realize that while your focus is on ONE career, yours, your rep’s focus is widespread, on MANY others…it has to be. Give them the space and time to respond.  Here’s a great communication guideline to use:

  1. URGENT – Immediate (or within the next couple of hours)  – CALL them

     Examples:

  1. Car broke down/running late to audition
  2. Last minute accident or injury
  3. Having you sign something weird on set/at an audition

 

  1.  IMPORTANT – Something today – TEXT them

     Examples:

  1. Audition follow up – how it went/info
  2. You sent an email that you want to call attention to
  3. Checking in from set/audition and need something

 

  1.  INFORMATIONAL – Something this week – EMAIL them

     Examples:

  1. Recommendations for classes, photographers, etc.
  2. Review of new headshots or other marketing materials
  3. Invitations to performances

In my next post I’ll talk about not just the when, but the HOW to communicate clearly with your rep.  Stay tuned.

What are your thoughts on being “part of many”? Do you feel you’re on the inside; part of a team; listened to? Comment and share!

Your Agent Isn’t an Angel

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OK, by saying your agent isn’t an angel, I’m not disparaging their mood, mode or how they operate. What I’m trying to say is that your agent is not here to save you!  

Many actors suffer from the notion is it that it’s the agent’s job to dust you off, polish you to a brilliant shine, and escort you to the promised land. The belief is that the agent does all the work.

In fact this was MY mistake when I took on working with 90210.  Inherently the coach and teacher in me kicked in and I was spending an inordinate amount of time getting the talent I inherited and brought in by the last agent working there into what I considered to be “fighting shape”.  Polishing up their online profiles, telling them the best classes to take that would mean something on their resume and sending a lot of inspiring messages to prop up feelings of doubt, took time away from the most vital aspects of being a representative…submissions and bookings.  

I realized that even actors that are represented didn’t really know a lot about business and marketing and had the thought that it would and should be my job.  They’d do the “show” and I’d do the “biz”. And I was facilitating this…big mistake on both of our parts!

I had seen it for many years when coaching actors…this persistent thought that there’s someone or something outside of you that has the power to make dreams come true with little effort or output from you, and once you find that person, you’ll be rich and famous. But then it was “theory” and here it was in practice, evidence of this insanity.  I drove myself insane too, then I stopped it at the behest of the head of the agency.

I want to let you know that during my tenure there I had actors who never got an audition at all.  I was submitting them a TON and the CD’s weren’t calling them in.  Not because they weren’t talented (how would they know?) but because the materials I had to submit with weren’t viable and requests for new headshots or media on their profiles, updating resumes and other requests were ignored or took months.  I pushed the buttons knowing that they’d never get in the door…and it was a very disturbing place to be in.  Since I left, I’m fairly certain many of these actors have sadly been dropped from the roster.  A very avoidable situation.

Getting an agent doesn’t mean you’ll ever have an audition and it certainly doesn’t mean that you don’t have to do most of the work in getting opportunities yourself.  Leaving it all up to your rep is folly. You have to be in classes, write/shoot/produce/direct your own material, put up a play/Youtube video/Facebook live and get yourself out there. These days you have to work harder than your agent. Training in class consistently, creating your own material constantly, and doing whatever you can to engage with other artists is essential to your craft and your career. You have to give your agent the tools to sell you. Relying upon anyone other than yourself is career suicide. Giving up your artistic and professional responsibility to an agent is a grave error that too many actors make. Do the work and make your agent catch up.  

Stay tuned for more “insider” info in my next post.  To Your Success, Lisa

Conventional Wisdom Suggests that you Need an Agent, but Do You?

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My brand for well over a decade, “How to Get and Keep an Agent”, has been my “hook” to get actors to pay attention to what I teach.  It’s because I know the prevailing thought process of every actor out there, ready for representation or not, is that you need an agent and/or manager to make your acting dreams come true.

Agents and managers validate you by saying “yes” to representing you, and when they do, what goes through the average actor’s mind is something like this: 

The doors of casting offices you’ve never been in before will suddenly be flung open and you’ll have awesome audition opportunities.

You’ll then be able to get in front of the real decision-makers, get hired on jobs in a major film or TV show, book a National Network commercial or Broadway show and the result is a big paycheck, champagne and red carpets. You begin rehearsing your Oscar/Emmy/Tony speech.

Conventional wisdom, and this thought process, is all kinds of wrong. I came to find that agents and managers are human beings with human limitations (like me) who require a LOT of understanding (like me!)

The first thing to really understand is that representatives are in a BUSINESS. Our business is to RE-present what you offer the marketplace to our contacts and MAKE MONEY.  Yep, that’s why we do it.  It’s not the only reason of course, but it is the primary one.  We choose the best options for that particular outcome…money in our pocket to pay the rent, put kids through school and enjoy a desired lifestyle.  We don’t choose to represent you because we like you and want to grab lunch or even because we think you’re awesomely talented.  We choose you because we think we can make money with you.

Your job as part of this TEAM, and even before you’re a member of a rep/talent team, is to make yourself easy to sell (both craft wise and with complete and amazing marketing materials) and realize that to be a working actor today, you need to consider yourself as more than simply a talented artist.  Gaining opportunities to show that stellar talent is a full time job, and it’s YOUR job.  A representative is an extension of your marketing efforts.

But you’re an artist who’s in it for the art. Great. But every other artist before and since has had to balance art with finance. It’s a completely necessary consideration. Hearing actors say things like “I have an agent but got in the door on that audition by myself…why didn’t she get me in?” Or, “my agent isn’t getting me any (enough) auditions.” Or “I’m the one writing to Casting Directors, marketing my butt off going to networking events and casting director workshops, so why should I have to give her 10%?”

I’m actually going to answer those questions and hopefully give you a different perspective in my next several blog posts. For now I just want you to accept the fact that your rep is trying to make money. And if you’re not a commodity that’s ready to be sold, it’s not personal, it’s business.

I’d love to hear your thoughts on this.  Feel free to comment and share!

Aaaannnnnd Scene. Why I left working at the talent agency.

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After teaching so many actors for so many years “How to Get and Keep an Agent” my first reaction when I was invited by the head of the agency to train in the commercial department of 90210 Talent, and then take it over, was a resounding NO. My almost 2 decades of being one of the owners of Actors Connection prepared me for what I knew was going to be starting another new business. My gut instinct was in play and since my coaching/consulting company, Act Outside the Box, was doing great things with all of the insider info I now had, I felt it might not be the right move.  But after several days of thinking about it and conversations with the head of the agency, he convinced me to “try it on for size”. So I decided “why not”?

I took the opportunity to expand into what I thought was the natural progression of my own career – to become an agent.  Seemed like a good fit, but it actually wasn’t.  Here’s why…

I quickly came to realize that I liked, and was great at, HALF of the job. 

The part of the gig I loved was what I’d already been doing as a coach and marketing consultant, however the other half was being at the effect of outside influences that truly sapped my physical time and emotional energy.  These days, being an agent means being constantly tethered to a cell phone, computer screen and clients, casting directors, and crowds of other people (actors seeking representation, production folks with details for bookings, contract info, the union and the list goes on…) in a 24/7 business that never stops demanding attention.

First and foremost, I teach people that if you’re not enjoying what you’re doing and pursing your passion, move on…and fast!  Life is meant to be a joyful endeavor and we spend a majority of it at work, so you have to love your job.  Being an agent is hard work and though I’m one of the hardest workers I know, I soon knew I’d dug myself a hole that I had to get out of because I didn’t enjoy this kind of hard work.

Now don’t get me wrong, there are plenty of people and plenty of agents who thrive on this constant activity and do LOVE the fast pace of technology, but there are just as many others who are getting out of their line of work because they started out when the industry was quite different.  

As a coach and consultant, I have always had a huge respect for agents and have taught you that, in most cases, they work much harder in service of your career than you think. And in many cases more than you do. Yep, I just said that.  Working at the agency, I unhappily found that last statement to be true.  

When I realized that I worked all day, every day, in service of actor’s careers and that most of my clients did not treat their own career like they were actually in a business, I knew I could serve a LOT more actors by giving them yet another perspective on getting and keeping a rep. 

My thoughts about what the job would entail and what it actually was were very different and I’m going to share in my next several posts everything I learned so that you’ll have all of the vital and important information you need when seeking a rep or working with the one you have now. Stay tuned.

To Your Success, Lisa

 

5 Minute Overview Answering Many Questions

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Hi all you fabulous ACT-ion oriented actors. Take a peek at this wonderful interview I did several years ago with ForTalent.com on the Business of Show.  It stands the test of time and I look exactly the same today, LOL. Though the events mentioned at the end of the interview are no longer running, so many new things have been created since the interview first premiered and even more amazing things are ahead.

Actors have all kinds of questions and several of them are answered in this quick 5 minute overview of what the industry is REALLY looking for when seeking talent for their projects.

Get the insider scoop and return to this blog often for many tips, hints, beneficial info and how to further your BUSINESS as an actor.

If you have questions, particularly about getting an agent or manager, I’d love to have you put them in the comments below.  I’ll do my best to answer as I’m always wondering if I’m covering the bases of what you want to learn most.  Thanks!