Tag Archive for: Defining Your Product

Box Office Friday

 

The MechanicOK folks, this isn’t the biggest weekend for movies, but hey, The Mechanic is finally here!  I’ve been hearing about this movie and it’s stars for the past few months but wasn’t really EAGERLY awaiting it’s release.  Why not?  I’ll explain.

Its got amazing star power (Jason Statham, Donald Sutherland, Tony Goldwyn), a neat plot line (an elite assassin with a strict code and unique talent for cleanly eliminating targets with detachment gets personal when his close friend is murdered) and has had some wonderful marketing and now is opening with wide distribution.  So how come I’m not going to see it? Read more