Defining Your Product – The Buyin’ and  Sellin’ of the Business of Show

Most actors don’t like that word “sell”.  Actually I didn’t used to either, but I’ve gotten MUCH more comfortable with it lately.  Here’s why.

In order to become a name actor, widely recognized and highly paid for the art you create, you’ll have to first start to realize that you are in a very crowded market place where services (i.e. acting) are bought and sold – and you ARE a product!  PEOPLE buy products and services.  Casting directors and other industry are PEOPLE (Oh yes they are, no jokes please!)

“Whhaaaat?  I’m not a product, I’m an artist!”, you cry.  And you’d be right, but your artistry (acting) is what they are buying and paying for. Great talent is an expectation, not the REASON for casting you.   Meaning, what is your Unique Selling Proposition (or USP in wider known marketing terms).  Do they think of you first?  Do they think of you at all?  And what exactly for?

That’s where the Make Money Acting Workshop video course comes into place.  The best place to start is to beat the casting directors and other “creatives” to the punch…choose your “brand/type” yourself by learning about the most frequently hired archetypes used for the roles you want to act in.  Then sell, sell, sell.

Want some even better news?  You get to CHOOSE it.  A “brand” is a choice, and by the way you’re not stuck with it and it will change over time.  But where to start?

First you have to get off the fence and actually make a choice.  That, in and of itself, will be the hardest part of the process, trust me.  Don’t worry, I’m here to help!

This Is a Perfect Fit For You If . . .

You’re ready to have the EXPERIENCE of  increasing your audition, call back, and booking rates FAST.

You re committed to stop running around to every audition, right for it or not…just in case you might get it, or might get make “some” money.

Simple is your favorite way to work and your willingness comes from that old saying “work smart, not hard”.

You just want someone to finally show you a few powerful ways to get a kick start on how to have “them” know your name and what you do, then hire you, over and over again.

Here’s a Few of the Many Amazingly Cool Things You’ll Learn When you Watch and Participate in the Exercises Provided.

• Through some fun and practical experiential exercises,  your “already” essence, skill set, and uniqueness, will begin to reveal itself.  You might even find this process a “surprise”!
• Practice defining and developing the “brand” you’ll choose, using the writer’s archetypes that all roles are created from and then cast.
• Start to discover who out there in that vast sea of opportunity actually WANTS to buy you, “where” best to market your “product”, and why and what they can count on you to deliver EVERY time – learn it, know it, speak it and how to tell em’ all about it.
• Learn the 7 essential practices that ALL “regular” folks in sales know to get the best results with the least effort and close the “deal”, thus making a living at their chosen profession.
• Learn best how to describe yourself and your value in writing AND in person and speak to your potential buyers (i.e. casting directors, agents, writers, directors and producers) with ease and confidence.
• Adopt the winning attitude that many successful salespeople have without becoming “salesman” like (Uh, are you getting used to that word yet?)
• Begin to see how you are perceived from a point of view other than your own.  Wow, that’s HUGE and worth the whole ball of wax right there.

But What About Your Talent? Where Does That Fit In?

Later, after submitting, continued contact and auditioning, sometimes over and over again.. Yes, talent fits in…about 4th or 5th down the line of the process of getting work.  But doing the work before you get the acting work is the gap that this course fills.

Have you ever heard of the Pareto Principle?  The 80/20 rule?  In this program you will see that getting in the door is 80% of the battle.  And Make Money Acting will make it EASIER than what you’re doing now.

Whew, and once you’re in, then its your role to win with that stellar talent of yours.

What you’ll learn in this video workshop will give you the advantage over thousands and thousands of other actors out there who want the same thing you do. It’s the opportunities that will get created that make the difference. Cool or cool?

Wow, This Awesome Workshop’s Gonna Cost a Fortune, Right?

Wrong.  I understand the question and I respect the fact you have to put your money in the right places.  The video/audio is priced low to reflect most actor’s personal economy.

If you weren’t an actor, but say a large company paying a focus group after having done tons of research and development forever, and wanted to walk out the door with a defined product, THAT would cost a fortune.  Thousands and thousands of dollars minimum.

No worries, I keep my prices for this invaluable course low so that I can keep more actors from spending tons more in the long run.  I’m dedicated to ending the starving artist “conversation” out there and I’m hoping you’ll take the program, do amazing things, and then share what you’ve learned with a fellow actor friend.  Lead by example.  That’s my juice!

$29.95 Video Download
$14.95 Audio Download

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