Entries by Lisa Gold

5 Tips to take the Risk OUT of Marketing

Marketing IS risky.  Why?  It might not work.  That alone is what has most actors not market themselves at all.  Oh well, sure…you go online and submit for gigs, send some follow up postcards out every once in a while to build your contacts…is that really marketing?  It is, but BARELY. To really clear through […]

Prescription for Inspiration

Are you feeling fortunate? As creative and performing artists, the phrase “fame and fortune” is used a lot. We all know that the fame is about acknowledgment. But what about the fortune part? Is it really only about money? I don’t think so. Fortune and being fortunate, expresses itself in our daily lives in so […]

How to Not Stay Broke All the Time (Part 2)

In the continuation of my last post on The 10 Commandments of Personal Finance for Actors, here again is the vital yet not discussed very much subject of money in our business. Every actor wants money, but you’re not in it for the money.  Hummm. The pure love of art and the craft of acting is the […]

How to Not Stay Broke All the Time

The real title of this message is:  The 10 Commandments of Personal Finance for Actors.  But that’s not very sexy.  Money in our business tends to be a taboo subject and even though every actor wants it, many work for free for the love of the art.  People in our business tend to be broke […]

3 Tips to Help You Achieve Your Dreams

It’s nice to have dreams, essential in fact, but at the end of the day they are never going to come true unless you ACT on them! (See how I did that, LOL!) These 3 tips will help you clarify your dreams and work toward them in the most efficient way. I HIGHLY recommend the […]

What NOT To Do – 8 Ways to Screw Up Your Marketing

You work hard at your craft, to build a reputation and contact list, generate positive reviews and word of mouth.  You’re working on your visibility and getting known for what you do. But are you undermining your own efforts?  Consider these common pitfalls of actor marketing: 1.  Your marketing is all about you. It should […]

A Faster Way to Realize Your Dreams

Here’s a little “to do” that if you actually DO it, will help you get what you want much faster!  But of course, you have to know what it is you want for this to work.  I have found in my coaching sessions that not distinguishing what EXACTLY my client wants is the biggest obstacle […]

14 Ways to Get INSANELY Motivated!

No matter the season, the weather, or even what the day of the week it is, we can always use a little motivation to lift our spirits.  I thought it appropriate to give some ways that I guarantee will make you immediately feel more successful (what ever that means to you!) for today and beyond. […]

Creating New Industry Relationships – a “How To” Guide

You’ve got to meet, listen to, work with, and hang out with people at the next level and you will get to the next level.  No exceptions. When I first started out I did background work like a lot of actors do.  I spent my days on set counting the hours until lunch and reading […]

Do You Have Worthy Goals?

In my last post I talked about 20 signs you’re already successful.  Most people think success is the creating, going after, and obtaining of goals.  As I write this we’re about to end one year and being another, a time when many are busy making plans, goals and resolutions for a future brighter than before.  […]