Share Your Competence, Capabilities, and Character
Writing a cover letter or quick note seems to be the single most complicated task an actor faces when submitting a headshot and resume in consideration for work or representation. Don’t know what to say? How to say it? Afraid you might write something boring or stupid? What if you haven’t worked in a while, what if you don’t have a lot of experience….jeez, what the heck do you write?
You’re creative right? So why is it so gosh darned hard to create a quick note explaining EXACTLY what you do?
Oh, you didn’t know that’s what the note was supposed to say? Now I see the problem. You thought it was a note explaining what you want from them, i.e. “I am seeking representation” – (yes, BORING) or “I would love to be considered for the role of…” (well, DUH!)
Don’t be confused – Check this out.
When you read an ad in a magazine or see a commercial on TV, does the ad say “Please buy me? I really want you to buy me” No, it tells you all of the wonderful things about the product, it’s features and benefits, and “entices” you in such a compelling way that you WANT it. This is called copy writing and people at ad agencies get BIG BUCKS for figuring out how to use the psychology of desire to create the WANT in the reader’s mind.
Learning the secrets of creative copy writing used by the big boys would be useful, dontcha think? As an actor you want them to WANT you, right? You want to create in the minds of your cover note readers that they will miss out on something SPECIAL and VALUABLE if they don’t take action and call you in immediately, RIGHT?
I’ve Got You Covered
Agents, casting directors, producers and other industry professionals have their pick from thousands and thousands and thousands of actors. What will get them to conjure images of what you do, your value and what they will get out of the deal if they work with you? THAT’s what your cover note needs to tell them in about 5 to 10 seconds or less of reading time.
The actions and behavior of the reader of your notes/letters CAN be influenced by the words your write and the order that you write them in. Knowing the simple steps to creating attention grabbing, content driven, “call you in” copy is your access to auditions, representation, and creating the network of industry players that you want to be working with.
I’ll show you EXACTLY how to do this EVERY time you sit down to write a note, with grace and ease. Really, it’s NOT hard and instead of giving you dry “templates” with “fill in the blank” formulas that have patterns easily identified by readers, I’ll TEACH you how to communicate in your own voice clearly and with confidence.
Here Are a Just a Few of the Amazing Things You’ll Learn
- Describe your skills and expertise in just one line of text
- How to (and why you should) acknowledge THEM for their work without sounding like a suck up
- Write in a casual tone and connect with them on a human level
- When writing emails, figure out what subject lines will have them open your message
- Share and teach what you have to offer instead of sounding desperate for a job
- Shift your thoughts from ego and bragging to educating them on why they need you
- Create the perception of a missed opportunity if they don’t get you NOW
- And so much more…
Why You Should Master the Art of Writing Cover Notes/Letters
Hey, it’s a super crowded market you’re in. You do know that right? WAY too many actors want the same thing as you and for you to clear through the clutter of the thousands and thousands of actors all vying for the same opportunities, you’ll have to say something different to stand out.
A clear, SHORT message written with style and “quality info” will get you in the door faster than anything else. Like texting or Twitter, we now live in the fast lane and if the industry folks you want attention from can’t “get you” in 5 to 10 seconds or less, your submission or request is likely to end up in the circular file. (Trash can for the un-initiated) The delete button is even easier.
This essential communication skill will also serve you in many more areas of your life, including blogging, Facebook posts, and emails to Mom and Dad for some cash for your next acting class. (Tee Hee)
OK, So How Much for This Career Changing Course?
It’s a course worth $10,000. Really it is, because if you take it and use what you learn, I’ll bet my bottom dollar you get TRACTION, get in more rooms and have the opportunity to make that much in a year minimum. But of course I can’t charge that…and I love my actor community so, as usual, price the seminars for your artist budget.
So how does $500 grab you? Just kidding. But I did look up the cost of other courses and workshops for their prices and found everything from hundreds of dollars for week long courses to thousands of dollars to learn this skill in college.
The Juicy Details
Get the Video Course Download for only $49!
“This was great! I’m always a little wary of these kinds of biz classes online because you never know what you’ll get. But this seminar was clear and to the point. I have a lot of work to do! But instead of being overwhelmed, I’m excited to start.” ~ Olithea Anglin
“You definitely gave a clear message of how to take a more powerful position when contacting others in the industry without sounding generic, which apparently, and undoubtedly, I was! Ha!” ~ Laneya Wiles
“The information is invaluable! I really needed a format to follow and now I have one – thank you. I am so happy that I decided to buy the seminar – I do not regret it!” ~ Kim St. Clair
“GREAT course – lots to think about and even more to do! It’s now fun to write notes. Thanks for the tips on what to leave out – the mundane! I learned to be more direct and bolder.” ~ Marie Bridget Dundon
“I really enjoyed this and Lisa is very engaging and informative. Everything was made clear and I felt I learned a lot of useful information that was worth the money.” ~ Noreen Quadir
“This course was amazing and very helpful. Thank you for being so straight forward in terms of what it takes to make it in this business.” ~ Sabille