OK, by saying your agent isn’t an angel, I’m not disparaging their mood, mode or how they operate. What I’m trying to say is that your agent is not here to save you!  

Many actors suffer from the notion is it that it’s the agent’s job to dust you off, polish you to a brilliant shine, and escort you to the promised land. The belief is that the agent does all the work.

In fact this was MY mistake when I took on working with 90210.  Inherently the coach and teacher in me kicked in and I was spending an inordinate amount of time getting the talent I inherited and brought in by the last agent working there into what I considered to be “fighting shape”.  Polishing up their online profiles, telling them the best classes to take that would mean something on their resume and sending a lot of inspiring messages to prop up feelings of doubt, took time away from the most vital aspects of being a representative…submissions and bookings.  

I realized that even actors that are represented didn’t really know a lot about business and marketing and had the thought that it would and should be my job.  They’d do the “show” and I’d do the “biz”. And I was facilitating this…big mistake on both of our parts!

I had seen it for many years when coaching actors…this persistent thought that there’s someone or something outside of you that has the power to make dreams come true with little effort or output from you, and once you find that person, you’ll be rich and famous. But then it was “theory” and here it was in practice, evidence of this insanity.  I drove myself insane too, then I stopped it at the behest of the head of the agency.

I want to let you know that during my tenure there I had actors who never got an audition at all.  I was submitting them a TON and the CD’s weren’t calling them in.  Not because they weren’t talented (how would they know?) but because the materials I had to submit with weren’t viable and requests for new headshots or media on their profiles, updating resumes and other requests were ignored or took months.  I pushed the buttons knowing that they’d never get in the door…and it was a very disturbing place to be in.  Since I left, I’m fairly certain many of these actors have sadly been dropped from the roster.  A very avoidable situation.

Getting an agent doesn’t mean you’ll ever have an audition and it certainly doesn’t mean that you don’t have to do most of the work in getting opportunities yourself.  Leaving it all up to your rep is folly. You have to be in classes, write/shoot/produce/direct your own material, put up a play/Youtube video/Facebook live and get yourself out there. These days you have to work harder than your agent. Training in class consistently, creating your own material constantly, and doing whatever you can to engage with other artists is essential to your craft and your career. You have to give your agent the tools to sell you. Relying upon anyone other than yourself is career suicide. Giving up your artistic and professional responsibility to an agent is a grave error that too many actors make. Do the work and make your agent catch up.  

Stay tuned for more “insider” info in my next post.  To Your Success, Lisa

After teaching so many actors for so many years “How to Get and Keep an Agent” my first reaction when I was invited by the head of the agency to train in the commercial department of 90210 Talent, and then take it over, was a resounding NO. My almost 2 decades of being one of the owners of Actors Connection prepared me for what I knew was going to be starting another new business. My gut instinct was in play and since my coaching/consulting company, Act Outside the Box, was doing great things with all of the insider info I now had, I felt it might not be the right move.  But after several days of thinking about it and conversations with the head of the agency, he convinced me to “try it on for size”. So I decided “why not”?

I took the opportunity to expand into what I thought was the natural progression of my own career – to become an agent.  Seemed like a good fit, but it actually wasn’t.  Here’s why…

I quickly came to realize that I liked, and was great at, HALF of the job. 

The part of the gig I loved was what I’d already been doing as a coach and marketing consultant, however the other half was being at the effect of outside influences that truly sapped my physical time and emotional energy.  These days, being an agent means being constantly tethered to a cell phone, computer screen and clients, casting directors, and crowds of other people (actors seeking representation, production folks with details for bookings, contract info, the union and the list goes on…) in a 24/7 business that never stops demanding attention.

First and foremost, I teach people that if you’re not enjoying what you’re doing and pursing your passion, move on…and fast!  Life is meant to be a joyful endeavor and we spend a majority of it at work, so you have to love your job.  Being an agent is hard work and though I’m one of the hardest workers I know, I soon knew I’d dug myself a hole that I had to get out of because I didn’t enjoy this kind of hard work.

Now don’t get me wrong, there are plenty of people and plenty of agents who thrive on this constant activity and do LOVE the fast pace of technology, but there are just as many others who are getting out of their line of work because they started out when the industry was quite different.  

As a coach and consultant, I have always had a huge respect for agents and have taught you that, in most cases, they work much harder in service of your career than you think. And in many cases more than you do. Yep, I just said that.  Working at the agency, I unhappily found that last statement to be true.  

When I realized that I worked all day, every day, in service of actor’s careers and that most of my clients did not treat their own career like they were actually in a business, I knew I could serve a LOT more actors by giving them yet another perspective on getting and keeping a rep. 

My thoughts about what the job would entail and what it actually was were very different and I’m going to share in my next several posts everything I learned so that you’ll have all of the vital and important information you need when seeking a rep or working with the one you have now. Stay tuned.

To Your Success, Lisa