Tag Archive for: Mindset

5 Reasons Networking Isn’t Working for You

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Networking

You hear and read repeatedly that networking is one of the best ways to grow your acting business not only from me but, well, everyone! It’s true and I have created many such networking opportunities/events over the years for actors to practice this essential skill.

However, sometimes even when you try, the time you spend on it doesn’t lead anywhere. Makes you wonder if everyone is lying (not me, of course!) or you’re doing something terribly wrong (hummm?). Networking IS a great way to grow your show BUSINESS, if you do it right. In my last post I gave out my top 10 tips on proper networking. So check out some reasons why what you’ve been doing may not be working for you, so you can make a change that will likely make a big difference.

You Don’t Talk to Enough People

Networking events are about meeting as many people as possible. I’ve often said to go with a number in mind.  How many people will you meet as your goal? You shouldn’t stay with one person too long because that will take away the time you have to meet other people that could lead to great opportunities. Make a connection, hand a business card to the person or collect their contact info, and then move on to the next person.  Don’t stay in a conversation with your friends instead of meeting the new folks you came to meet.

You’re Talking Too Much About Yourself

This is big one and I’ve seen way to many actors make this mistake. There’s a unique exchange of information that happens at networking events. The key is to LISTEN more than you SPEAK. This is how people find out if they can help each other. When you focus on yourself too much, you won’t be able to help people because you won’t know anything about them. By helping people I mean being the solution to their problem…a role that needs to be cast or an agent looking for new clients.  Sometimes it’s a fellow actor looking for a great acting teacher. The more you help, the more people want to help you.

You Don’t Do Your Research Before an Event

I usually put out a “scheduled to appear” list for my events. Why? So you can do your research!  Many actors who don’t find the Research ladyvalue in networking will say that they never meet anyone who is worth pursuing after an event. This is probably true because they didn’t do adequate research either before or after meeting people. You must find networking events that cater to the audience that you’re part of. If you’re also a writer, go to writing networking events.  Want to produce a film? There are a ton of filmmaker events.  And if you’re an actor, go to them all, but beware of ones that promise HUGE industry professionals as guests, without an entrance fee, free food and booze.  In a world where everything costs something, I smell a rat.  Get referrals and attend trusted events with good reputations.

You Don’t Reach Out After the Event

This is my biggest pet peeve. Just going to a networking event isn’t enough to grow your business as an actor. Showing up is one thing but following up is the key to the Kingdom. You need to make contact with people afterwards. This is your chance to get to know your contacts much better, and figure out how you can work together.  Staying connected is essential.  You might not work together for years, but if you have been building rapport with folks you met via networking, over time it’s amazing how much fruit your biz will bear.

You Don’t Go to Enough of Them

Going to one networking event won’t boost your business to the level you want it to be at. I used to run my parties monthly until I became bi-coastal and now run them only as special events when time permits.  Don’t wait for my party to come back to your neck of the woods (currently NY and LA). Those successful at using networking to grow their acting business will attend a few events a month.  They are much more common now then when I started producing them over a decade ago. The more you go to, the more opportunities are available. Before you say that networking isn’t working for you, make sure you are going to enough of them to make that judgment.

It’s time to make some changes in how you approach networking. Get out there, meet as many people as possible, help them, research the events you go to, reach out to people afterwards, and keep going to events until you start to see results. It can seem like a lot of work, but believe me, it’s worth it!

Let me hear from you in the comments section below about any results, relationships and other magical manifestations you’ve created from growing your network!

Lisa’s Top Ten Networking Tips

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Networking-Know-How-300x2251.  Be Prepared –  Great networking begins with great preparation. Bring your business cards, flyers, postcards for shows, etc. and have your “30 second elevator speech” about what you offer (instead of what you want) as an actor prepared.

2.  Arrive Early – Arriving early allows you to relax and focus on learning about the people in the room.  Calmly gather your thoughts and concentrate on your intentions so that your time spent networking will be of benefit to you and your goals.  First impressions count and showing up late isn’t a great way to start things off.

3.  Have a plan – Always have in mind your goal for each event you attend.  Know before going what your intended outcome is that you want both for yourself and the people you meet.  Do you want to meet 10 people and then choose 3 to focus on and get to know well?  Are you looking for an introduction to a certain person in particular?  Are you looking for information or connections that will get you that information?  When you have a plan, its easier to stay focused and achieve your expected outcome.  A plan also allows you to be generous with your knowledge and connections and help others that you meet.

4.  Be a Giver and/or Connector.  When you focus on “giving” and being helpful to others, the “getting” will come later…and it will come in magical and unexpected ways.  No one likes a “taker” mentality.  When you are generous with information, introductions, and resources people will notice and respect you for your kind nature.  We love to work and do business with people we know, like and trust.  Act like the host of the event by connecting and introducing other people you meet to each other.  This simple act allows you to focus on others and grows your social capital in the room.

5.  Leave Your Troubles Behind.  Put on a happy face at the door and remind yourself that it is “SHOW TIME”.  Just like the curtain going up or the director shouting “action”, this is your time to sparkle and shine.  People will look forward to seeing you and meeting you if you are energetic, positive and outgoing.  Be a person that others will like.  Don’t bore people or burden them with your problems or dislikes.  Everyone has enough of their own and trust me on this, they don’t need or want to hear about yours.

6.  Listen with Focus.  When someone is speaking with you, give that person your entire focus and attention.  LISTEN and really hear what the other person is saying.  Keep your eyes and ears tuned into what they are saying instead of the “self-talk” inside your mind that you’re about to say when it’s your turn to speak.  The greatest gift that you can give to another person is to truly hear what they are saying.  You’ve heard this before but it bears repeating…”you have one mouth and two ears so listen twice as much as you talk.”  If you do this, you’ll be the most memorable and liked person in the room!

7.  Be Genuine.  Sounds obvious but even though you’re “on” you still need to be authentic.  This is directly related to building trust so that folks are comfortable in their decision to work with you, refer you, etc.  There is a big difference between being interested and trying to be interesting.  Being interested in learning about someone else and their career simply for the sake of learning about them, instead of how it benefits you, will leave a lasting GOOD impression.  It’s energetic.  Conversely, if you are interested only for what you think they can do for you, you’ve slipped into the category of “creepy” and people can feel that a mile away.

8.  Teach/Don’t Sell.  Even though you are ultimately a salesman of your own “acting services”, immediately launching into what you do and what you want isn’t powerful and shouldn’t be a goal.  Proper networking is about building relationships with people who will be happy to connect you to others who may need what you offer.  I like this phrase and keep it in my mind at events – “First YOU, then ME”.  By the way, every person you meet is NOT a potential someone who can help you directly but IS a person that can create a path to others who can.  Word of mouth is the best kind of “advertising” and definitely the best in our business.  A referral is GOLD, pun intended.  When speaking, be really clear on your focus and goals as an actor but don’t be pushy or insistent on ANYTHING.  Allow and receive, instead of force and press.  Your listener may turn into your best ally and your reach will become expanded far wider than simply the person directly in front of you.

9.  Follow up.  Many of the people you meet at a networking event will require no follow up, but for those that you have identified as either a great direct contact or someone who will lead you to someone else down the line, you’ll want to stay in touch.  In your follow up message, you’ll Watering peoplewant to mention something from your conversation that will be a memory jog for them.  Remember you, and they, probably met a ton of new people and keeping them all straight isn’t easy.   The timing should be fairly short between your meeting and the receipt of your follow up as more people, circumstances and content will have filled their senses.  Clearing through the clutter of it all will be easier the more timely your follow up.  Email or hard copy, the point is how you can help THEM.  You’ll really stand out by offering a piece of info, a referral or connecting them with something they need instead of asking for what you want.  Remember, the point of networking is building rapport and ON-GOING relationship.

10.  Follow up Some More!  Remember statistics say it takes anywhere between 8 and 15 “exposures” to something before a person makes a decision on something.  That’s buying a brand of toilet paper, choosing a restaurant, or in this case, calling you in for an audition, meeting or referring you to someone else in the biz.  If you’ve met someone at a networking event and done your immediate follow up (that’s two exposures!), you’ll want to keep track of them in a database of some kind to stay in contact over time.  It’s more likely you’ll have at least an average of 10 more times that you will need to be in contact with someone before a “result” is produced.  Networking isn’t an audition.  It’s an opportunity to plant the seeds of relationship and watch your garden grow!  Building strong relationships takes continued effort and doing so will ultimately be the basis of a long-lasting and viable career.

BE A NETWORKING STAR FROM START TO FINISH:  START BY SHOWING UP AND FINISH BY FOLLOWING UP!

I’d love to hear about any stories you can share with the community about your own networking breakthroughs (or breakdowns) so we can learn from your experience. Please comment below!

25 Questions. Your Answers May Be A Surprise.

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qaWould you like to know a little more about who you are and what you truly believe? Well here’s a simple test that only
takes about 2 minutes. Just answer yes or no to each of the 25 “Do You Believe” questions. Your answers may surprise you!
1.      Do you believe that attitude is a little thing that makes a big difference?
2.      Do you believe that we miss 100% of the shots we don’t take?
3.      Do you believe that our aspirations are our possibilities?
4.      Do you believe that projects don’t succeed…people do?
5.      Do you believe that we make a living by what we get, but we make a life by what we give?
6.    Do you believe that those who bring sunshine into the lives of others cannot keep it from themselves?
7.      Do you believe that many times… less can be more?
8.      Do you believe that in the middle of every difficulty comes opportunity?
9.     Do you believe that you’re always one choice away from changing your life?
10.   Do you believe that when you’ve done your best you can wait for the results in peace?
11.    Do you believe that sometimes in the winds of change we can find our true direction?
12.     Do you believe that laughter is sunshine in any life?
13.     Do you believe that the most important things in life aren’t things?
14.    Do you believe that a leader’s job is to look into the future and see things not as they are, but… as they can be?
15.   Do you believe if you throw your heart over the fence, the rest will follow?
16.   Do you believe that customer service is not a department… it’s an attitude?
17.     Do you believe that the price of leadership is responsibility?
18.     Do you believe if you change your thoughts you can change the world?
19.     Do you believe you can burn brightly without burning out?
20.    Do you believe that the greatest principal in the world is… the things that get rewarded and appreciated get done?
21.    Do you believe that after the verb to love… to help is the most beautiful verb in the world?
22.    Do you believe that whether you think you can, or you can’t… you’re right?
23.     Do you believe that gratitude can change your life?
24.    Do you believe that its not the things you get but the hearts you touch that will determine your success in life?
25.    Do you believe that if you teach your child the Golden Rule, you will have left an estate of incalculable value?

Your answers to these questions will help you determine what you truly believe. For me the answer to each of these questions is… YES. I believe it! My mission is to inspire people who share these beliefs, particularly creative artists.

As the founder of Act Outside the Box, I’ve created over twenty-five seminars/products/courses illustrating these beliefs. The content is about what you need to know about your acting career – the logistics.  The context is what you believe and how to persevere in a very lop-sided business arena.

This Q&A test was derived from my friends at SimpleTruths.com – repurposed for our community.  Please feel free to share YOUR beliefs in the comment box below!