Tag Archive for: auditions

What Does it Take to Get and Keep an Agent?

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When I was doing my live version of my most popular seminar on “How to Get and Keep an Agent”, I’d open with these questions:

“How many of you are currently looking for an agent?” and 70% to 80% of the actors would raise their hands. Then I’d ask “How many of you have an agent, but you’re looking for a better agent?” and most of the remaining hands would go up.

THEN I’d ask “How many of you are here for the ‘how to keep’ part?” And usually one person would raise their hand and often no one at all.

You know what that tells me?  You have an agent problem.

At 90210 Talent I worked with actors that I had never seen perform live in anything.  Yes I watched some demos to get a sense of what their talents were but for the most part I was looking at marketability (more on that later). Talent is in the eye of the beholder and very subjective.  We all have different points of view.  So if you think your talent is what is going to get you an agent, that’s a mistake. But I digress…

I’m simply making the bold statement here that what you think you know about getting (and keeping) an agent isn’t true.  It’s just what you think is true.

This is the part of the process I love to teach the most!  Your breakthrough in securing the right representation for you has less to do with your talent and more to do with your thoughts around what it takes to get one.

I’ve discovered a pretty pervasive scarcity mentality, an adversarial mentality, and worst of all, a hopeless mentality with regard to pursuing agency and/or management representation. This isn’t true for everyone of course, but if you have any negative emotion around gaining a rep or working with your present one, then keep reading this blog on what it’s gonna take for you to flip that switch.  What switch?  The thought process you have around what they’re looking for, your approach and responsibilities, and what it costs in terms of time and money.  Trust me, it’s a LOT easier than you’re making it!

After almost a decade of delivering this course in many formats the problem I’ve determined that most actors have is NOT how to get an agent but how to ATTRACT the right agent for them.

So how do you attract one? Stay tuned!

The 80/20 Rule: AKA The Pareto Principle

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You may have come to one of my live programs and heard me speak of the 80/20 rule.  I thought this brief explanation might help you continue to shape your 2014 so that you have the BEST take on how to spend your resources (time, energy and money) in support of your dreams and goals.

The 80/20 Rule is one of the most helpful of all concepts of time and life management. It is also called the “Pareto Principle” after its founder, the Italian economist Vilfredo Pareto, who first wrote about it in 1895. Pareto noticed that people in his society seemed to dParetoivide naturally into what he called the “vital few”, the top 20 percent in terms of money and influence, and the “trivial many”, the bottom 80 percent.

He later discovered that in economics, virtually all activity was subject to this principle as well. For example, this principle says that 20 percent of your activities will account for 80 percent of your results, 20 percent of your customers will account for 80 percent of your sales, 20 percent of your products or services will account for 80 percent of your profits, 20 percent of your tasks will account for 80 percent of the value of what you do, and so on. This means that if you have a list of ten items to do, two of those items will turn out to be worth five or ten times or more than the other eight items put together.

Number of Tasks versus Importance of Tasks

Here is an interesting discovery. Each of the ten tasks may take the same amount of time to accomplish. But one or two of those tasks will contribute five or ten times the value of any of the others.

 Often, one item on a list of ten tasks that you have to do can be worth more than all the other nine items put together. This task is invariably the one that you should do first.

Focus on Activities – Accomplishments will Come

The most valuable tasks you can do each day are often the hardest and most complex. But the payoff and rewards for completing these tasks efficiently can be tremendous. For this reason, you must adamantly refuse to work on tasks in the bottom 80 percent while you still have tasks in the top 20 percent left to be done.

Before you begin work, always ask yourself, “Is this task in the top 20 percent of my activities or in the bottom 80 percent?”

The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you will be naturally motivated to continue. A part of your mind loves to be busy working on significant tasks that can really make a difference. Your job is to feed this part of your mind continually.

Getting Motivated

Just thinking about starting and finishing an important task motivates you and helps you to overcome procrastination. Time management is really life management, personal management. It is really taking control of the sequence of events. Time management is having control over what you do next. And you are always free to choose the task that you will do next. Your ability to choose between the important and the unimportant is the key determinant of your success in life and work.

Effective, productive actors discipline themselves to start on the most important task that is before them.  As a result, they accomplish vastly more than the average actor and are much happier as a result. This should be your way of working as well.

I wish you much success in your journey.  May it be fun, fruitful, and always spent engaging on the things that lead you to your greatest dreams and desires!  Lisa

Raise Your Vibration – Energy is Everything!

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Your personal energy is an extremely powerful thing that surrounds you all the time. It is everywhere and is a core part of us but most people don’t know how to manage it for their benefit. When I took a course years ago hosted by T. Harv Eker of Millionaire Mind fame, he said “Everything is energy and energy is everything”…and along side that he also said “The way you do anything is the way you do everything”.  So in my putting two and two together, I read into it that your energy determines the way you do things in the world….well duh!

I’ve noticed that a lot of people (actors) don’t even know that their own personal energy is directly related to their career milestones.  I’ve often heard people say of me that I have a ton of energy.  Well let me confess now that it almost always created, doesn’t come “naturally” and I have practiced generating it for years.  So to folks who don’t see me in the morning after a late night out, or after a full day leading a seminar when I am spent, I say to them…I created it and you can too.

Your potential as an actor lies just as much in your learning to manage and increase your personal energy as it does in your talent and skill set.  Honestly, what good is having all that talent if you don’t have the energy to market yourself, go to auditions or class, or muster the physical (and emotional) energy to STAY in this business through the many obstacles that WILL present themselves?

I’ve been working with vibrational energy a lot recently in conjunction with a good friend who has created a business all around raising one’s personal energy to increase the global energy on the planet.  Raised Vibration uses the acronym VIBE…Visualize, Intend, Believe and Experience.  I won’t go in to that too much here, but suffice to say, being AWARE of your personal energy and how you affect others with it, and how you are affected by the things you see, hear and think, ALL make a huge difference in the outcomes for the goals you have in your personal life and career.  Your personal energy is what allows you to live the life you desire and deserve.

The idea that energy can move and create is nothing new. Throughout history, different cultures have
benefited by tapping into and working with different forms of energy.  Eastern philosophies and practices that have seemed “mystical” are now much more accepted and common.  Holistic methods of healing are now sought out when traditional drugs and cures fail.  There is definitely something about this energy conversation…whether you choose to believe it or not.  It’s only recently that energy work has emerged in the West and for those who experience it’s amazing power, they soon realize anything is achievable.

And how does this relate to the art of acting?  Isn’t it that energetic connection that you are seeking when performing a scene with another actor, or the connection with an audience when on stage live and offering up your energy to move, touch and inspire?  In the end it’s ALL energy.

It also takes energy to DO all of the things it takes to get ahead in today’s show BIZ.  Look at any successful actor and they seem to have boundless energy.  Interviews, rehearsals, performances, photo shoots, special events and fundraisers, personal appearances…the list goes on.  Trust me, no one who is at the top level in the acting community got there sitting on the sidelines waiting for others to lead them down the path to success and a day “off” doesn’t exist.

Moral of this story is to find that place, space, and resource that provides and maintains the energy needed BEFORE you need it!  Really, right now is the EASY part.  When you are working at your biz, in your biz and on your craft DAILY, you’re gonna need it!

Check out www.raisedvibration.com for some great info and as a potential resource for your personal energy.  You’ll be glad you did!  Lisa Gold

6 Ways to Conquer the Fear of Rejection

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The going price for any worthwhile win is 10 setbacks. If you can handle that failure rate, you have what it takes to succeed.

Cary Grant, Marilyn Monroe, Alfred Hitchcock and Richard Burton never won an Oscar.  Babe Ruth was never named Most Valuable Player.  Thomas Jefferson, John Quincy Adams and Andrew Jackson all lost elections for the presidency before they won one.  Losers?  No. Legends.

Early in my career, when I was struggling actress, I made a list of all the roles in musical theater I wanted to perform.  Some, I admit, were far out of my reach, (to young, too old, not enough dance skills, wrong color, not the right chops, ugh!), and I wasted tons of time wishing and hoping it weren’t so.

If you’re in the acting game you better get used to hearing the word “no.” If thinking that becoming a successful, heck (really?), even wealthy and famous actor was easy, everyone would want in (ooops…sooooo many do! ). Rejection helps knock out the weak. In my case, those early rejections forced me to really listen to my potential in the marketplace and find out what I needed to do and change in order to transform the “no, thanks” to “where do I sign?”

You can’t escape rejection.  You can only let it go.  Here are some exercises that paid off for me big time:

  • Dissect thoughts under the microscope. When faced with a challenge, what do you tell yourself?  “I’m no good . . . this is too hard . . . I’ll never make it . . .?”  Don’t let negative self-talk sabotage your attitude.
  • Identify realistic fears. Whom do you fear?  What might go wrong?  Who has the power to reject you?  Why would that person say no?  The answers will help you prepare your best, and facing them will help you keep your composure.
  • Focus on the moment. Keep your perspective.  Rejection lasts only a moment, and once it’s over, you’ll be able to move on to the next opportunity.
  • Be more assertive. Most fears of rejection rest on the desire for approval from other people.  Don’t base your self-esteem on their opinions.  Learn to express your own needs (appropriately), and say no when you genuinely can’t be of value or when you know you can’t fulfill.
  • Analyze every failure, but never wallow in one. Harry Truman once said, “As soon as I realize I’ve made one damned fool mistake, I rush out and make another one.”  Failure is a condition all of us experience.  It’s our reaction to our failures that distinguishes winners from losers.
  • Don’t rationalize away the hurt. Turned down for the gig? Didn’t get the contract?  No call back, or even a call period?  Lost out to your biggest competition?  Don’t let your worth be defined by others.  Get back in the game.  It’s not a permanent condition; it’s a short-term setback.

Ten setbacks are the going price for any worthwhile win. I LOVE statistics so look at the major league baseball standings at the end of any season: Out of 30 teams, only eight make the playoffs, and only one winds up winning the World Series. Out of all of the guys on the team (by the way, no women!) how many can you name?  There are the players in the Major Leagues and then there are the STARS.  In the end, the annual standings show that there are 29 losing teams and thusly hundreds/thousands of losers?  Hardly.  Really?  Come on!  Are you in the GAME or not?  In my book the only way you’re not is quitting, and YOU’RE not a quitter, are you?

Lisa’s Moral of the Story:  Don’t get dejected if you’ve been rejected. Just get your skills perfected!

10 Simple Ways to Earn and Save MORE Money

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In case you thought I was going to include winning lottery numbers in this post, I’m not! (aaawwwww!)  The answers I have for you all take work, discipline and good old fashioned ACTion!

I love sharing ways to end the “starving artist” conversation.  So if you want more money, take a good look at these 10 simple (not easy) actions that you can take today that will, in the end, make AND keep money in your pocket.

1. Reduce the number of opportunities you pursue. Focus, focus, focus.  What are your goals? The more opportunities you’ve got, the more likely you are to make mistakes with investing your time (time is money, right?)  If you can’t give ONE opportunity the attention it deserves, you’ll lose money in the end.  This is usually the case pursuing unpaid “opportunities”.

2. Increase the percentage of time you spend marketing yourself.  Let go of the “little” stuff that occupies your mind and efforts.  Reduce the time you spend on paperwork, trade some “craft” time for “marketing” time, and give up other busywork you’re seemingly always involved with. Use the extra time to get yourself in front of as many people possible that can hire you via direct mail, email, social media and in-person networking. Read more

5 Minute Overview Answering Many Questions

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Hi all you fabulous ACT-ion oriented actors. Take a peek at this wonderful interview I did several years ago with ForTalent.com on the Business of Show.  It stands the test of time and I look exactly the same today, LOL. Though the events mentioned at the end of the interview are no longer running, so many new things have been created since the interview first premiered and even more amazing things are ahead.

Actors have all kinds of questions and several of them are answered in this quick 5 minute overview of what the industry is REALLY looking for when seeking talent for their projects.

Get the insider scoop and return to this blog often for many tips, hints, beneficial info and how to further your BUSINESS as an actor.

If you have questions, particularly about getting an agent or manager, I’d love to have you put them in the comments below.  I’ll do my best to answer as I’m always wondering if I’m covering the bases of what you want to learn most.  Thanks!