
I’ve used the term “Success” in a few of my recent posts. I’d like to clarify what I mean by success. To me, success is in your THINKING.
While most people look at their bank accounts, homes, clothes, awards and acknowledgements, having an agent or other “outward” symbols or signs that show they are a success, I have a personal experience of success defined by the way I feel on a daily and on-going basis.
I know many people, actors and others, who have an abundance of the aforementioned things in their lives, who are extremely unhappy, have struggles in their relationships and are on Prozac or other anit-depressants. Conversely, I also know folks who live paycheck to paycheck, share an apartment with 4 other people, no car, no savings, no agent, no visible “stuff” to be admired and yet they are happy and know and believe that what they are working on or towards is inevitable. Hummmmm.
Success is in your thinking. And what you think is what informs how you feel.
It’s my humble opinion that the outward signs of success (that “stuff” again) are wanted only for the simple reason that once they are obtained, you’ll FEEL good! And that feeling is success. Hummmmm?
Well here’s the good news. You can feel successful right NOW, without the stuff… and you know what? Once you’ve figured out how to do that, the “stuff” will come faster! How’s that for a mind-bender?
Here’s my list of the 7 Habits of Highly Successful Actors…and in my next several posts, I hope you’ll continue to read more and take a closer look with me into how your mindset will make or break you in this biz.
SUCCESSFUL ACTORS NEVER STOP MARKETING
Be consistent and mechanical = no stop and start
(Out of site out of mind…it’s TRUE)
SUCCESSFUL ACTORS ARE ALWAYS NETWORKING
Hang out with other enthusiastic actors, participate in positivity
(Get out of your house, move away from the computer!)
SUCCESSFUL ACTORS ARE ALWAYS IN AN ACTING CLASS
Have a continued appreciation for the craft and other actor’s work
(If you’re not growing, you’re dying – there’s no in between)
SUCCESSFUL ACTORS DO THEIR HOMEWORK
Study, research and KNOW who the players are in this industry
(Names of people and projects, box office gross, deals and more)
SUCCESSFUL ACTORS KEEP A POSITIVE MINDSET
Speak and think WELL of yourself and others ALWAYS
(Kill off the negative little voice in your head)
SUCCESSFUL ACTORS ARE ORGANIZED, ON TIME, AND RESPECTFUL OF OTHERS
Have integrity in EVERYTHING you do
(Not the moral kind, the NOT cutting corners kind)
SUCCESSFUL ACTORS HAVE BOTH ARTISTIC AND FINANCIAL GOALS
Have a PLAN for your day, week, month, and year in advance
– with room for adjustments, but committing to accomplishing them
(Most actors don’t plan to fail – they fail to plan)
If some of the above sounds repetitive, GOOD! It's meant to be. I'll keep on saying the same things over and over and over and over again until it sinks in. If it's already in, then it's time to apply it. If you've already applied it, it's time to keep consistent with what works. And rinse and repeat and never give up!
I'd love to hear your comments on what success means to you!
Are You a Happy Artist?
/in General/by Lisa GoldThis quote sums up my personal prescription for happiness! The activities I participate in, from hanging out with my friends, to feeding my dogs, eating fine food, to writing these blog posts, are ALL the things that make up feeling good in my life. My hope for the coming weeks and the rest of this year is that I continue to build a community and a lifestyle that reflects my passions – working with creatives, playing with animals, building businesses and relationships and oh yeah, having F-U-N! The stuff I LOVE!
It is my greatest desire that in this and the next several posts on the subjects of happiness, success, feeling good and more, inform the more content filled “here's what to do next” kind of posts I also enjoy writing. To me, the WHY and the feelings behind doing what we're doing is just as important, if not more, than the WHAT we accomplish, get, or manifest. (Although I totally still want that stuff too!)
In this life and in particular, this career you've chosen, you'll never have any lack of something to do. That's what being creative is all about. When you combine your love of creating/acting/singing or what have you with a nice healthy dose of hope, I'm certain the months ahead will have you jumping for joy as you experience a new ease and flow around your pursuits.
One of the ways to have this happen is to practice observing your thoughts and feelings around the activities you're engaging in. Although I'd love to tell you to only do the things you “like”, there are often aspects of this business that are unlikeable. The process here is to “check in” to see if you can create “liking” the things you do. This way some of the activities like auditioning, practicing, working on your website and the seemingly mundane tasks you know you need to do, the “to do” list…will begin to get done. HERE is the only place you actually have control. Your thinking is what creates your feelings and how you feel will determine your actions. Do some of the things on your list, check in with how you feel, see that it's better/easier/faster than you “thought” it was going to be, and then the next time you do these new things it WILL be better/easier and faster. For me things shifted greatly when I took my “to do” list and converted it to a “to feel” list!
What kinds of things could you do today for your career? How about one or more of these? —
…and those are just a few examples of doing something around your career today that will impact your forward progress and results in the future. Remember —
Thoughts = Feelings = Actions = Results
Staying positive and engaging in activities that make you FEEL happy and successful is KEY. Tell me your thoughts on this post in the comments!
Your Career MINDSET – Set up? Or Up-set?
/in General/by Lisa GoldI’ve used the term “Success” in a few of my recent posts. I’d like to clarify what I mean by success. To me, success is in your THINKING.
While most people look at their bank accounts, homes, clothes, awards and acknowledgements, having an agent or other “outward” symbols or signs that show they are a success, I have a personal experience of success defined by the way I feel on a daily and on-going basis.
I know many people, actors and others, who have an abundance of the aforementioned things in their lives, who are extremely unhappy, have struggles in their relationships and are on Prozac or other anit-depressants. Conversely, I also know folks who live paycheck to paycheck, share an apartment with 4 other people, no car, no savings, no agent, no visible “stuff” to be admired and yet they are happy and know and believe that what they are working on or towards is inevitable. Hummmmm.
Success is in your thinking. And what you think is what informs how you feel.
It’s my humble opinion that the outward signs of success (that “stuff” again) are wanted only for the simple reason that once they are obtained, you’ll FEEL good! And that feeling is success. Hummmmm?
Well here’s the good news. You can feel successful right NOW, without the stuff… and you know what? Once you’ve figured out how to do that, the “stuff” will come faster! How’s that for a mind-bender?
Here’s my list of the 7 Habits of Highly Successful Actors…and in my next several posts, I hope you’ll continue to read more and take a closer look with me into how your mindset will make or break you in this biz.
SUCCESSFUL ACTORS NEVER STOP MARKETING
Be consistent and mechanical = no stop and start
(Out of site out of mind…it’s TRUE)
SUCCESSFUL ACTORS ARE ALWAYS NETWORKING
Hang out with other enthusiastic actors, participate in positivity
(Get out of your house, move away from the computer!)
SUCCESSFUL ACTORS ARE ALWAYS IN AN ACTING CLASS
Have a continued appreciation for the craft and other actor’s work
(If you’re not growing, you’re dying – there’s no in between)
SUCCESSFUL ACTORS DO THEIR HOMEWORK
Study, research and KNOW who the players are in this industry
(Names of people and projects, box office gross, deals and more)
SUCCESSFUL ACTORS KEEP A POSITIVE MINDSET
Speak and think WELL of yourself and others ALWAYS
(Kill off the negative little voice in your head)
SUCCESSFUL ACTORS ARE ORGANIZED, ON TIME, AND RESPECTFUL OF OTHERS
Have integrity in EVERYTHING you do
(Not the moral kind, the NOT cutting corners kind)
SUCCESSFUL ACTORS HAVE BOTH ARTISTIC AND FINANCIAL GOALS
Have a PLAN for your day, week, month, and year in advance
– with room for adjustments, but committing to accomplishing them
(Most actors don’t plan to fail – they fail to plan)
If some of the above sounds repetitive, GOOD! It's meant to be. I'll keep on saying the same things over and over and over and over again until it sinks in. If it's already in, then it's time to apply it. If you've already applied it, it's time to keep consistent with what works. And rinse and repeat and never give up!
I'd love to hear your comments on what success means to you!
What to Know When Working with a New Rep…
/in General/by Lisa GoldI know a lot of actors who unfortunately leave their career in the hands of their agent thinking that they can rest, and other than a quick “touch base” here and there to remind their rep that they are around, do, well, nothing. Your job in marketing your actor services never ends and now is the time to ramp up your own efforts because you are represented and part of a team.
Here are some guidelines to help you stay top of mind in your rep’s thinking and assist them in getting you in the door for more opportunities. Your goal is to have them happy to work with you over the long term and you them:
COMMUNICATION
EXPAND AND GROW
INVEST IN YOURSELF
HAVE A PLAN/STRATEGY
Working well and in tandem with your rep will propel your further faster when you employ the things laid out above. You want that right? I enjoy your comments on my posts and would love to hear you share your thoughts, especially if you are currently represented. Did you learn something new? What will you begin today?
Interviewing with Your (Potential) Talent Agent – What to Prepare Before your Meeting
/in General/by Lisa GoldFIRST BUSINESS, THEN SHOW
DISCUSS MUTUAL GOALS
WHAT YOU OFFER VS WHAT YOU WANT
TEAM MENTALITY
This last part is the missing link – the ASK. There’s a lot of fear around this and I want to alleviate it by saying that if you think and feel it was a great meeting and that you are mutually aligned on most if not all aspects, the rep will feel it too! If they haven’t already offered to represent you, do NOT walk out of the door without asking this question. Instant respect, whether it’s a yes or a no.
If during the interview process you know in your gut that something isn’t aligned and that you have missing pieces to fill in or that you and the potential rep don’t have the same perception of what you offer or what’s possible for your career to mutual benefit, you’ll know this too. TRUST your GUT!
In my next post I’ll offer even more things to consider while working with your NEW REP to keep you top of mind, in step with your rep, all the while keeping inspired enthusiasm for your new partnership, even though they will have moved on to find their next great client.
Comments? Care to share? Please do!
Why Do You Want an Agent?
/in General/by Lisa GoldYou get to be one of the talented actors that has a committed partner in your career. You won’t be on your own anymore.
You’ll gain access to those awesome casting directors and auditions that you otherwise wouldn’t. Stepping up a few rungs on the ladder to reach your dreams happens quicker because you’re part of a team.
The feeling of success that comes from working side by side with your agent towards a common vision – your vision – is realized. The right agent is a faster track to you making a living with your passion and art.
Your resources and relationships will instantly expand. With your combined network of influence you’ll experience the “whole being greater than the sum of its parts”.
Generally your casting opportunities for roles that are a pro-fit will increase. No guessing or submitting to any/every audition possibility on every on-line casting site. You and your agent will have discussed and targeted the roles you’re most likely to book and are appropriate for.
Your agent will “push” for you when needed and get “feedback” on why it didn’t work out when it doesn’t. Not all the time, but certainly when it counts the most. This will speed your career up because you can correct and continue and learn how to make it better for the next audition.
Yep, the benefits of having an agent are plentiful. Keep your eye on the prize and go after the kind of agent that you deserve! Study them and choose wisely…they are not “one size fits all”. Remember a pro-fit means PROFIT!
And up next – What’s in it for them?…YES, you want to know this too!
Feel free to comment and let me know personally WHY you want an agent!
What Does it Take to Get and Keep an Agent?
/in General/by Lisa Gold“How many of you are currently looking for an agent?” and 70% to 80% of the actors would raise their hands. Then I’d ask “How many of you have an agent, but you're looking for a better agent?” and most of the remaining hands would go up.
THEN I’d ask “How many of you are here for the ‘how to keep' part?” And usually one person would raise their hand and often no one at all.
You know what that tells me? You have an agent problem.
At 90210 Talent I worked with actors that I had never seen perform live in anything. Yes I watched some demos to get a sense of what their talents were but for the most part I was looking at marketability (more on that later). Talent is in the eye of the beholder and very subjective. We all have different points of view. So if you think your talent is what is going to get you an agent, that’s a mistake. But I digress…
I’m simply making the bold statement here that what you think you know about getting (and keeping) an agent isn’t true. It’s just what you think is true.
This is the part of the process I love to teach the most! Your breakthrough in securing the right representation for you has less to do with your talent and more to do with your thoughts around what it takes to get one.
I’ve discovered a pretty pervasive scarcity mentality, an adversarial mentality, and worst of all, a hopeless mentality with regard to pursuing agency and/or management representation. This isn’t true for everyone of course, but if you have any negative emotion around gaining a rep or working with your present one, then keep reading this blog on what it’s gonna take for you to flip that switch. What switch? The thought process you have around what they’re looking for, your approach and responsibilities, and what it costs in terms of time and money. Trust me, it’s a LOT easier than you’re making it!
After almost a decade of delivering this course in many formats the problem I’ve determined that most actors have is NOT how to get an agent but how to ATTRACT the right agent for them.
So how do you attract one? Stay tuned!
Your Agent Has Feelings Too.
/in General/by Lisa GoldAnd then it was that Network National commercial that she had two clients on “avail” for and they both got released, losing the booking. She talked each of those clients off the ledge, just like she did for you, while at the same time submitting on the breakdowns, closing deals for other clients who did book, and saw 8 new prospective clients at interviews. She’s holding it together, but she’s ready to crack. Cut her some slack and know that she’s doing her best.
The greatest feeling for any representative is when you book a job. My highest highs when working at the agency were when the call came from casting with an “avail” for one of our actors, then waiting with great excitement and anticipation for the booking call to come. However, when I got “release” emails, or if casting actually took the time to call (rare), my lowest lows were when they didn’t book it. I felt every bit of it, and then I also felt it again when I had to tell the actor. Talk about a roller coaster.
I believe everyone is always doing their best and I want you to believe that about your agent too. Your agent is a person. There are emotional, financial, organizational and scheduling aspects to her biz that inform how she operates. She’s got a boss and co-workers, and then at home, her kids and dogs and a husband and, oh yeah, the gym and the book club. Who am I kidding? There’s no time for a book club or even a book for that matter! Again, being a representative is hard.
I know you want your rep to believe in you, take care of you and be interested in your dreams. But you believing that an agent lives to make your dreams come true is just plain stinkin’ thinkin’! She is not responsible for your happiness or your success. It’s her job to make her own dreams come true and it’s your job to tirelessly and passionately make yours come true. Choose to believe that the work, the marketing and the mindset is ALL ON YOU! Taking control of your work (craft/business/networking) and being responsible for your own career happiness will have your agent calling you! And doing all of these things to begin with, before you’re represented, will most assuredly give you your choice of agents and managers to work with.
Feeling good now?
To Your Success, Lisa
Are You Really Hearing Clearly? Communicating with Your Rep.
/in General/by Lisa GoldMy agent just
doesn’t “get me” is a phrase I’ve heard a lot as a consultant and now since being in the shoes of representation I can honestly tell you why. Ready? Your agent most likely doesn’t speak your language.
Though some representatives come from an acting background the majority have not, and chances are your agent isn’t in a weekly acting class. (By the way, you are, right?) No, she spends her evenings on the computer till midnight, because the breakdowns come out at all hours. And I do mean ALL!
While many agents have great instincts about actors, they may not speak a language that suggests that they understand your artistic process. So, don’t expect them to. When they offer a note about your performance that may seem insensitive, don’t take it personally. Transform it into something that helps you grow and expand as an artist. And if it’s not helpful, just chalk it up to “their opinion”.
Again, and I’ll keep saying it over and over, agents are spending 10 or more hours a day on their computers, on the phone, sending email messages and making submission notes, all in service of getting you IN THE ROOM. When you call to talk to them in the middle of all that, don’t expect them to be super sensitive to the creative and delicate artist that you are.
I think folks loved having me work with them when I was at the agency because I was an actor/singer for 35 years (still am!) and could relate on that level and did take the time to consider their feelings. But I do that as a general rule all day every day with everyone I meet! Except the guy that cuts me off on the 405 at rush hour…I’m only human!
That was the saddest part of my leaving…a loss of that relationship for both of us. However my clarity around what makes me happy on an on-going basis and the courage to choose my happiness above all else is what ultimately brought me back to what serves a much larger audience these days. And I’m grateful to you for being a part of this community and reading this right now. Thanks for letting me be me!
To Your Success, Lisa
Is Your Agent Cheating on You?
/in General/by Lisa GoldOne of the fun parts of searching for and finding new talent is creating that awesome stable of actors with unique talents and skills that cover all of the possible casting needs in this crazy industry. We need one or two in every category. Age, ethnicity, male/female, union and/or non-union, height/weight, languages, special skills, and every possible saleable commodity is needed so we can provide our shoppers, ahem, casting directors, with what they need. So when your phone call/email/text (pick ONE please!) isn’t returned right away, know that there are at least 20 other actors who are also demanding attention.
Again, I share with you that my love of actors and people in general was also the thing that had me leave the agency. I was inundated with communication at all hours of the day and night because I didn’t set the proper boundaries I needed to have my own life work. This was a very valuable lesson learned for me and let it be one for you as well. Please realize that while your focus is on ONE career, yours, your rep’s focus is widespread, on MANY others…it has to be. Give them the space and time to respond. Here’s a great communication guideline to use:
Examples:
Examples:
Examples:
In my next post I’ll talk about not just the when, but the HOW to communicate clearly with your rep. Stay tuned.
What are your thoughts on being “part of many”? Do you feel you're on the inside; part of a team; listened to? Comment and share!
Your Agent Isn’t an Angel
/in General/by Lisa GoldMany actors suffer from the notion is it that it’s the agent’s job to dust you off, polish you to a brilliant shine, and escort you to the promised land. The belief is that the agent does all the work.
In fact this was MY mistake when I took on working with 90210. Inherently the coach and teacher in me kicked in and I was spending an inordinate amount of time getting the talent I inherited and brought in by the last agent working there into what I considered to be “fighting shape”. Polishing up their online profiles, telling them the best classes to take that would mean something on their resume and sending a lot of inspiring messages to prop up feelings of doubt, took time away from the most vital aspects of being a representative…submissions and bookings.
I realized that even actors that are represented didn’t really know a lot about business and marketing and had the thought that it would and should be my job. They’d do the “show” and I’d do the “biz”. And I was facilitating this…big mistake on both of our parts!
I had seen it for many years when coaching actors…this persistent thought that there’s someone or something outside of you that has the power to make dreams come true with little effort or output from you, and once you find that person, you’ll be rich and famous. But then it was “theory” and here it was in practice, evidence of this insanity. I drove myself insane too, then I stopped it at the behest of the head of the agency.
I want to let you know that during my tenure there I had actors who never got an audition at all. I was submitting them a TON and the CD’s weren’t calling them in. Not because they weren’t talented (how would they know?) but because the materials I had to submit with weren’t viable and requests for new headshots or media on their profiles, updating resumes and other requests were ignored or took months. I pushed the buttons knowing that they’d never get in the door…and it was a very disturbing place to be in. Since I left, I’m fairly certain many of these actors have sadly been dropped from the roster. A very avoidable situation.
Getting an agent doesn’t mean you’ll ever have an audition and it certainly doesn’t mean that you don’t have to do most of the work in getting opportunities yourself. Leaving it all up to your rep is folly. You have to be in classes, write/shoot/produce/direct your own material, put up a play/Youtube video/Facebook live and get yourself out there. These days you have to work harder than your agent. Training in class consistently, creating your own material constantly, and doing whatever you can to engage with other artists is essential to your craft and your career. You have to give your agent the tools to sell you. Relying upon anyone other than yourself is career suicide. Giving up your artistic and professional responsibility to an agent is a grave error that too many actors make. Do the work and make your agent catch up.
Stay tuned for more “insider” info in my next post. To Your Success, Lisa