Creating Killer Cover Notes – What to Say and How to Say It

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Share Your Competence, Capabilities, and Character

Writing a cover letter or quick note seems to be the single most complicated task an actor faces when submitting a headshot and resume in consideration for work or representation.  Don’t know what to say?  How to say it?  Afraid you might write something boring or stupid?  What if you haven’t worked in a while, what if you don’t have a lot of experience….jeez, what the heck do you write?

You’re creative right?  So why is it so gosh darned hard to create a quick note explaining EXACTLY what you do?

Oh, you didn’t know that’s what the note was supposed to say?  Now I see the problem.  You thought it was a note explaining what you want from them, i.e. “I am seeking representation” – (yes, BORING) or “I would love to be considered for the role of…” (well, DUH!)

Don’t be confused – Check this out.

When you read an ad in a magazine or see a commercial on TV, does the ad say “Please buy me?  I really want you to buy me”  No, it tells you all of the wonderful things about the product, it’s features and benefits, and “entices” you in such a compelling way that you WANT it.  This is called copy writing and people at ad agencies get BIG BUCKS for figuring out how to use the psychology of desire to create the WANT in the reader’s mind.

Learning the secrets of creative copy writing used by the big boys would be useful, dontcha think?  As an actor you want them to WANT you, right?  You want to create in the minds of your cover note readers that they will miss out on something SPECIAL and VALUABLE if they don’t take action and call you in immediately, RIGHT?

I’ve Got You Covered

Agents, casting directors, producers and other industry professionals have their pick from thousands and thousands and thousands of actors.  What will get them to conjure images of what you do, your value and what they will get out of the deal if they work with you?  THAT’s what your cover note needs to tell them in about 5 to 10 seconds or less of reading time.

The actions and behavior of the reader of your notes/letters CAN be influenced by the words your write and the order that you write them in.  Knowing the simple steps to creating attention grabbing, content driven, “call you in” copy is your access to auditions, representation, and creating the network of industry players that you want to be working with.

I’ll show you EXACTLY how to do this EVERY time you sit down to write a note, with grace and ease.  Really, it’s NOT hard and instead of giving you dry “templates” with “fill in the blank” formulas that have patterns easily identified by readers, I’ll TEACH you how to communicate in your own voice clearly and with confidence.

Here Are a Just a Few of the Amazing Things You’ll Learn

  • Describe your skills and expertise in just one line of text
  • How to (and why you should) acknowledge THEM for their work without sounding like a suck up
  • Write in a casual tone and connect with them on a human level
  • When writing emails, figure out what subject lines will have them open your message
  • Share and teach what you have to offer instead of sounding desperate for a job
  • Shift your thoughts from ego and bragging to educating them on why they need you
  • Create the perception of a missed opportunity if they don’t get you NOW
  • And so much more…

Why You Should Master the Art of Writing Cover Notes/Letters

Hey, it’s a super crowded market you’re in.  You do know that right?  WAY too many actors want the same thing as you and for you to clear through the clutter of the thousands and thousands of actors all vying for the same opportunities, you’ll have to say something different to stand out.

A clear, SHORT message written with style and “quality info” will get you in the door faster than anything else.  Like texting or Twitter, we now live in the fast lane and if the industry folks you want attention from can’t “get you” in 5 to 10 seconds or less, your submission or request is likely to end up in the circular file. (Trash can for the un-initiated) The delete button is even easier.

This essential communication skill will also serve you in many more areas of your life, including blogging, Facebook posts, and emails to Mom and Dad for some cash for your next acting class. (Tee Hee)

OK, So How Much for This Career Changing Course?

It’s a course worth $10,000.  Really it is, because if you take it and use what you learn, I’ll bet my bottom dollar you get TRACTION, get in more rooms and have the opportunity to make that much in a year minimum.  But of course I can’t charge that…and I love my actor community so, as usual, price the seminars for your artist budget.

So how does $500 grab you?  Just kidding.  But I did look up the cost of other courses and workshops for their prices and found everything from hundreds of dollars for week long courses to thousands of dollars to learn this skill in college.

The Juicy Details

Get the Video Course Download for only $49!

Testimonials:

“This was great!  I’m always a little wary of these kinds of biz classes online because you never know what you’ll get.  But this seminar was clear and to the point.   I have a lot of work to do!  But instead of being overwhelmed, I’m excited to start.” ~ Olithea Anglin

“You definitely gave a clear message of how to take a more powerful position when contacting others in the industry without sounding generic, which apparently, and undoubtedly, I was!  Ha!” ~ Laneya Wiles

“The information is invaluable!  I really needed a format to follow and now I have one – thank you.  I am so happy that I decided to buy the seminar  – I do not regret it!” ~ Kim St. Clair

“GREAT course – lots to think about and even more to do!  It’s now fun to write notes.  Thanks for the tips on what to leave out – the mundane!  I learned to be more direct and bolder.” ~ Marie Bridget Dundon

“I really enjoyed this and Lisa is very engaging and informative.  Everything was made clear and I felt I learned a lot of useful information that was worth the money.” ~ Noreen Quadir

“This course was amazing and very helpful.  Thank you for being so straight forward in terms of what it takes to make it in this business.” ~ Sabille

How To Get and Keep an Agent

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How To Get and Keep an Agent


Get the Answer to This Age Old Question – How to Get and Keep an Agent?


As an actress myself, I know just how very exciting it is to get and keep an agent.  And I want to share with you exactly how you can do the same.

Have you taken acting classes, studied your craft, and are ready to rock and entertain the world?  Do you believe in yourself and that what you offer has great VALUE? Have your acting teachers and other folks all told you that you have “star” quality and now all you need to do is just get a great agent?

Sounds simple right?  Yet I know inside your mind that little voice is saying “it’s HARD!  There are too many actors and not enough agents!”  That’s true, but all you need is a bit of knowledge in how it all works…

Well it can be simple and actually easy too…when you know how. Check out this 3 minute excerpt from the video and start to get the picture I’m painting here. I can help you get that agent…

Now it’s time for YOU to learn what others already do about How to Get and Keep an Agent!  Find out EXACTLY what an agent is evaluating when considering you for representation. If you think it’s strictly talent, think again!

Start to understand the marketplace, the money, where your talent fits in, and how to “promote” what you uniquely have to offer. You’ll also discover how “branding” yourself is imperative so that you create a great first impression with both your headshot and resume as well as in person at an interview.

I’m an actress and singer with over 35 years of professional working experience, the founder and president of Act Outside the Box and a partner at Actors Connection for over 14 years, watching and listening to hundreds and hundreds of casting directors and agents! I paid the “mistake” tax during my own career and have created the course that finally illuminates a process for you so that you don’t have to!


Get all of your most pressing questions answered in this
80 minute video or audio download and begin the simple steps
to gaining the representation of your dreams!

$29.95 Video Download

$14.95 Audio Download

Here’s what some folks have had to say about the How to Get and Keep an Agent course –

“Necessary for EVERY actor! Lisa’s approach not only saves you time and money but will help you develop a solid foundation from which to develop your career.” – Kevin Gruber

“At first the plethora of information that Lisa gives seems overwhelming but then I realized by the end of the program it was just the opposite…for probably the first time, I HAVE A PLAN!!!” – Marisa Costa

“Lisa, I just wanted to thank you and give you the news that I now am freelancing with two agents from your wonderful “recommended agent” list, DDO and AboutFace! Your How to Get and Keep an Agent seminar and this list was just what got me going, I must say.” – Billy Holly

Power Marketing for Voice Over Actors

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Marketing Your Voice the Easy Way – Powerfully

You hear it a lot.  You have an amazing, unique, cool sounding voice.  You should be doing voiceovers!

Perhaps you already are.

But you want a quicker, easier way to break IN, break THROUGH, blow it WIDE open, in this niche market.

See, it’s hard to be over exposed when they can’t see your face.  Many VO artists work a ton and make a ton because they can change the way they sound (easier to do than the way you look!)

Hummmm?  Could this be you?  Yes, but there’s a hitch.

You have to know what to do, how to do it, and who to do it to (pardon the expression) – all without a headshot.  Hummmmm.

You know what you need?  Power Marketing for Voice Over Actors.

You Know This Seminar is Right For You If…

You’re someone who has been told you should be doing voiceovers but haven’t figured out where to start.

You have your foot in the door and want to broaden your horizons with a mega list of where, who, and how – that ISN’T available anywhere else in one place.

You want someone to show you a few powerful strategies that will help you learn how to make initial contact, produce the right demo,  and how to find PAYING work fast and frequently.

You want to work from the comfort of your own home in your jammies.

Crazy Good Stuff You’re Gonna Learn

  • How to specifically market yourself as a voice over actor – a huge distinction from on-camera or theater actors
  • Get inside info on unique marketing tools necessary to brand yourself with your voice
  • How to find the right agent and/or manager who knows the voice over market really well
  • Learn how to use the Internet to get auditions and bookings on your own without an agent
  • Find out about low cost and essential equipment needed to do auditions and bookings with your own home studio
  • Resources to find VO casting directors as well as the producers who hire directly without a CD
  • 5 critical areas of responsibility to run your voice over business

Still Wondering if You Can Really Do This?

Honestly, I can’t figure out that one for you.  But this much is for sure.

You’ll never know if you don’t try.

There’s a saying that folks mostly never regret what they do, only what they don’t do.

Not me. I’ve regretted quite a few things I’ve done, but I’m not running for President, so you’ll never know what they are!

The point is this.

If you’ve even been THINKING about a VO career, its time to check it out.

And I’m gonna make you a really sweet deal.

What Sweet Deal Is That, Lisa?

I’m so confident that you’ll walk out of Power Marketing for Voice Over Actors lit up, on fire, and ready to go get em’ that I’ve made this seminar’s price so ridiculously low you can’t afford NOT to take it.

I searched and searched and the least expensive voiceover marketing seminar I could find out there started at $75 for a 90 minute class.  I also found another outfit that doesn’t give half of our great info, doing a 4 hour program for $299.

Wow, maybe I should raise my prices?  Naaaahhhh, just kidding.

How does $49 grab ya?

Now don’t get all weird and think that if the seminar was all that, it should be costing more or I WILL raise the prices.

I keep telling you the TRUTH about keeping the prices low so that more actors can have access to this quality information, then go out there and make bank.

No more starving artists.  I’m sick of it.

Here’s the Next Date You Can Jump In On

(No live workshops are currently scheduled)
Location: Actors Connection
630 9th Ave., Suite 1410
Between 44th and 45th
Time: 7:00pm to 9:30pm
Cost:  $49.00

Actors who’ve taken this POWERFUL seminar had this to say:

Great class. Very informative. Great leads for agents, networking, etc… Would definitely recommend the class if you want to have a voice over career. ~ Carolina Cadillo

Amazing!!! Such a wealth of information was shared in an enthusiastic manner. I leave feeling more encouraged and hopeful than I ever dreamed possible. ~ Alan N. Pressman

Favorite thing about Jean-Marc’s class – Most of what he taught is merely a refocusing of my existing skills and resources as an actor. I always believed voiceover would be learning a lot more thank I already know, when in fact it’s a lot easier than I thought… for once. ~ Zach Wobensmith

“Jean-Marc Berne is an excellent and very entertaining instructor AND VERY INSPIRING!  The class made me realize that having a voiceover business is definitely within my reach and I’m raring to go!” ~ George Trahanis

“This was an excellent seminar packed with specific resources for the voice over artist.  It’s suitable for beginners and voiceover actors who have experience but want to grow their business.  I was impressed by Jean-Marc’s energy and infectious enthusiasm for the biz.  I am leaving armed with great information, two pages of my own goals, and a plan for action for how to get started in the VO business.  Thanks so much!!” ~ Siobhan Kolker

“Wonderful workshop that exceeded my expectations!  Jam-packed with up-to-the-minute information to jump start my voiceover career.  Jean-Marc is exceedingly generous with his knowledge and know-how.  Many thanks!” ~ Joanne Dorian

“I am completely new to voiceovers but after all of the info and resources I’ve learned and received today, I feel really motivated and excited to start my voiceover career AND I can’t wait to get an in-home studio.”~ Erica Cho

“This was a very informative seminar for me.  I’m now jam packed with ideas because of the exercises and loved the 12-step plan.  It will certainly make moving forward in my VO career easier.” ~ Joan Preston

“Jean-Marc is very entertaining and the class was a nice mix of info and sharing between participants.  The resources he offers are GREAT!  I feel like I am leaving with an action plan and will know where to turn if/when I hit obstacles along the way.” ~ Robert Gladding

 

Think and Grow Rich Acting

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Think & Grow Rich Acting

Based on the Teachings of Napoleon Hill

Control your thoughts – control your career – control your bank account.  Simple!

One of the biggest obstacles an actor faces is the mental challenge of constant rejections, a belief system that was in place that you “bought” in to and being surrounded by nay-sayers and non-do-ers.

You know who I’m talking about (you’re related to some of them!)  It can be difficult to stay positive, motivated and yes, THINK and GROW RICH.  Let me show you the easy way…

I’ve said it a million times — this is a 6 inch career and that space between your ears is what determines whether you get up and go to that audition or not, whether you send out your marketing materials or not, whether you make a great living at your chosen profession…or not.

It Sounds Freakin’ Complicated

Everything is energy.  If you put forth the right thoughts, they lead directly to the way you feel about any given circumstance.  This naturally leads to your actions, which of course is in direct correlation to your results.  Want better/different results?  Start with better/different thinking.

Using the principles created by thought leader Napoleon Hill  around the turn of the century (not this one, the last one!…hummmm The Secret anyone?) we’ll explore what seems like “magic” to the uninitiated, but rightly expected from those familiar with his work.

I’m inviting you to expect what you want, and get it.

This Is Perfect For You If . . .

You believe, even a little bit, that you have a hand in your own destiny and sometimes what we call a miracle event (i.e. in our biz, a big break) can be created.

You think to yourself  “I’m totally talented, a great (fill in the blank) type, dedicated and want this career sooooo much”, but also think “I still get stuck and could use some practices to pull me through the tough times”

You already know that your thoughts and beliefs have a big hand in what makes up your life and now you want to steer them toward predictable and financially rewarding outcomes, i.e. “making bank”

You want to understand why certain people in the industry make success, financial and otherwise, look easy and if you knew what they knew, that would be you too. (Because for a lot of them, it sure isn’t their talent – ahem Kardashian)

A Few of The Cool Things You’ll Learn

  • There are no limitations to the mind except those we acknowledge
  • Using proven techniques implemented by top professionals in their fields for over 100 years, you’ll create your own action guide to success
  • Learn about working and thinking in the proper “direction”, which creates the path to EXACTLY what you say you want
  • How to use your sixth sense (as well as heightened awareness of the other 5) to tap into your subconscious and drive you toward the prosperity you deserve
  • Three simple procedures that make you the master of “self-suggestion”.  Follow those directions and you can master your career destiny!

Sounds Like This is Worth a Fortune – but I Haven’t Made One Yet so How Much?

What’s it worth to you to gain speed, lose dead weight, and stop that dis-empowering little voice in your head from running the show?

I’d love to charge what I think this program is really worth because I ALREADY think abundantly.  Honestly, if you did too, I’m sure you’d be willing to pay hundreds, if not thousands of dollars – if it were guaranteed to pay off.  But I can’t guarantee that because its YOU that will be the deciding factor and APPLY what you learn…or not.

Napoleon Hill himself worked for Andrew Carnegie making a 20 year investment of time and energy so that he could observe, interview and discover the secrets that successful entrepreneurs knew, then put it all into his amazing book.  What’s that worth?

Since most actors don’t want to spend money on things that don’t directly relate to getting cast in something (and I say HUH? to that, ’cause an investment in your education will outlast that crap shoot any day of the week) I’m keeping this course at a price well below the value provided.  Why?  Because I want you to participate and begin the path of living your dreams NOW and I want to make a HUGE contribution (the one I know I can) to your career and life.

How does $30 grab you?  I want you to start thinking right NOW that $30 is a drop in the bucket compared to what you’ll make after taking the seminar – it ALL starts with how you think!

GET IT NOW and learn from home!  This course is available on audio/video!

$29.95 Video Download

$14.95 Audio Download

TESTIMONIALS:

“I read the book “Think and Grow Rich” years ago and many times.  You have helped to physically and specifically take the material and directly related it to my big dream of being a working, wildly successful, happy and fulfilled actor.  I enjoyed your enthusiasm, meeting lots of energetic and enthusiastic members of the seminar (network, network, network) and WILL follow your guidance.”
– Linda Andresano

“Oh Lisa, I am definitely warming up!  This business takes time and practice and I feel this is the tip of the “warmberg”…meaning THIS seminar for me is taking a big step in the right direction.  When I met you a year ago I was taking baby steps and now I feel as though I’m making strides.  Seriously, it’s been scary and I’ve been muddling through so much STUFF, but with this seminar I’m changed.  Thank you!” – Ellen Martin

“I found this seminar extremely inspirational and I think this three hours has really moved me forward in my career!”  – Ron Bopst

“My mind can sometimes be a scary place that limits me to reach my potential as an actor AND a human being.  I really enjoyed this seminar and got a LOT out of it.  Thank you for all of the valuable information and for helping me turn my thinking around so I to can think and grow rich.” – Javier J. Rivera

“I am familiar with many of the concepts you taught tonight but the way you presented them finally resonated at a deep level.  Thank you for taking me outside of my immature sleepwalking and putting me in the path of realistically achieving all that is possible.” – Tom Schubert

“Lisa’s enthusiasm for the business and for helping actors is infectious.  She is able to pull you into a way of thinking that WORKS!  This seminar gives you concrete tasks that you can walk away with and do on your own to cause a positive shift in your acting business/career.”  – Joan Preston

“I appreciated knowing right from the start that success and happiness are within me; that consciousness is freedom to choose supportive thoughts over unsupportive thoughts.  I can have what I want if I think I deserve it and take action.  Action and structure is a commitment to myself to manifest my dreams.” – Mark Guerette

“Great energy and clarity in sharing universal truths that we can use as tools to change our thinking.  This needs to be a 3-day workshop so people can really delve deeper!  Loved the games as they were highly educational and fun.” – Jeane Reveendran

“Although my career as a professional voice actor has been moving forward at a good pace it’s not been as quickly as I initially envisioned.  Tonight’s seminar has re-energized and re-focused me to do even more than I have been in areas that I have not spent enough time on.  Thank you Lisa.” – Bill Rapp

“As you know energy creates energy.  Most of the time I am able to choose the energy that I surround myself with, which is positive.  Well I’ve done it again.  You have an amazing positive energy and combined with your knowledge of the industry and of what we as actors want, there is no way that people (me) will not get the message.” – Michael Love

“This seminar was great!  Puts you on the right path to creating and maintaining a positive mind set through a plan of action.  You get to be the architect of your future.” – Edwin Guerrero

The YouTube Experience

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The YouTube Experience

Your acting career – it can be your pride and joy or your greatest frustration!

Tell the truth, you cringe when you see people with way less experience (or let’s face it, talent) than you being featured on film and TV or landing the big opportunities you’ve always dreamed of right?

You KNOW that you should be highly paid for your stellar acting work and making an awesome living at your chosen profession.

But oh yeah…
There’s one LITTLE problem.

You don’t have a high profile agent (yet), are short on a few hundred thousand bucks to produce your own film, theater production, or fill in the blank here – so you have to roll up your sleeves and figure this one out for yourself.

That’s why we’ve created The Youtube Experience.

How To Know If This Program Is For You

You’re talented, passionate and a real go-getter.

You’re so dang good at what you do you need the world to know about it! (and sooner rather than later)

But you’re not sure how to get from where you are now to where you want to go.

No worries.  All that is about to change.

You’re ready to learn how to create your own KICK BUTT videos, talk show, film, webisode, fill in the blank here –  and be ready to get this party started without tons of money, crew, or an agent.

And you need to be learning it all in a, how shall I say it, a “non-techie” environment.

Well, there’s no geek speak here!

A Few of The Cool Things You’ll  Learn

  • Set up and name your “channel” and brainstorm content/show types/uses for your channel
  • Create the description, in writing, your channel’s purpose and your vision for it
  • Learn about the different uses for YouTube, i.e. storage of your video clips to embed on your website and/or send links to individual clips in emails and other marketing; as a content resource (webisodes), or lifestyle information
  • Distinguish terminology such as channel views vs. video views, subscribers vs. friends, and how to build and grow your network (and visibility) by commenting on other people’s videos and channels
  • Determine the easiest video formats to shoot, edit and upload, as well as recommendations for equipment
  • Find out where to get topical, industry related videos for your channel
  • Learn how to “monetize” your channel by becoming a YouTube partner

Always Current and Up to Date

YouTube is constantly making improvements and changing stuff.  The powerpoint presentation used in the workshop is constantly being updated to stay topical and relevant.  So what if you take the workshop today and they change the buttons and editing software next week?

Did I mention that you get lifetime updates for free? Yup, we give you a special link to the presentation that you can access FOREVER and get all of the updates as YouTube changes.

AND Just So That You Can Be Extra Certain You Know What You’re Doing BEFORE you Leave the Workshop…

You’ll create a video LIVE during the workshop and learn how to:

  • Shoot and upload your video from a digital camera, laptop or other video camera and tag it to be found by others
  • Embed one video or a playlist of webisodes, shorten links to put on Facebook or Twitter to lead them back to your channel
  • And soooo much more…

I can hear what you’re thinking – “But what else will I need to buy?”

Just in case you were worried, you will NOT need to spend a bunch of money on products or services to implement what you’re going to learn.

You will be given info on ways to create your videos for NOTHING.  If you already own a laptop, iphone, digital camera or other recording device, the only thing it will cost you is TIME.

But we’ll still tell you about low cost equipment to make your videos stellar.  So really the choice of future investment is completely up to you.

OK, so what will this FABULOUS workshop cost?

As a fellow actor I have a lot of respect for the fact that it’s really important for you to be smart with every dollar you spend.

Other places and programs out there that teach you what this workshop does cost hundreds to thousands of dollars.

Which is why to be totally honest, I could easily charge A LOT more for this program. After all, you’ll still save a bundle just with the ability to have control over your on-camera future.

Ultimately the coolest part of our program is that you will leave inspired to create for yourself what you want,  design it all with a few clicks, choose the roles/projects you want and be in TOTAL control…well it’s kind of amazing.

GET IT NOW and learn from home!  This course is available on audio/video!

$49.95 Video Download

$24.95 Audio Download

No More Waiting for Years to Get on the Tube!

I get that’s why you are totally willing to make a smart investment in your business –  so register today!  $99 bucks.

P.S. Here are just a few testimonials from the actors just like you who’ve already taken the workshop:

“Gary has great energy and a ton of info.  So helpful!  I am a techno peasant without much natural ability with technology and Gary explained it in ways thank I grasped and actually understand!”  – Wendy Luker

“This was a powerful workshop.  The info was amazing and the presentation was superbly done.  I learned so much about how to use YouTube in marketing myself and creating an on-line presence.” – Steven Vega

“Another informative class.  Thank-you Lisa and Gary.  The workshop was to-the-point and wasted no time yet it was also entertaining.  Gary took the time to answer all of our questions.  Gary answers tech questions like a nerd with actor qualities – WAIT!  That IS Gary!” – Louis So

“Hands on was great!!!  Always good to re-inforce learning by doing.  Very well paced and informative.  Thanks!”  Munro M. Bonnell

“Thank you Gary and Lisa!  You both have a way of taking these intimidating topics like YouTube and Twitter and making them simple, easy and fun.  YouTube is now a source of empowerment for me rather than intimidation.  Can’t wait to learn more from both of you.” – Erin Gorski

“Gary IS practical inspiration!  He offered a breadth of information and made us realize we could act on it now.  I can’t wait to get to production of my first webisode.  Gary’s commitment demands my commitment.” – Jim Manley

“This was another great seminar full of material for me to explore on how to create a consistent and professional web presence.  Thank you Gary and Lisa!  I highly recommend this class to anyone who needs more clarity about what to do with their YouTube account!” – Oliver Martin

“I truly “liked” this course today!  Gary had so much energy and enthusiasm it made me excited about technology.  I especially like the information on annotations and insights AND about becoming a YouTube partner and making money!  He made YouTube, which used to be a scary monster to tackle, easy to understand and fun!  I cannot wait to get home to started on my webisode!” – Nicole Mazzella

“Gary is not only extremely well informed and helpful, but he is entertaining as well.  The time flew by and I learned a lot.  The presentation was well organized and easy to understand.  Thank you for providing this much needed workshop!” – Laurena Barros

Facebook 202: Pages and Ads

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Facebook 202

Turn Friends Into Raving Fans

I’m guessing you’re here because your current Facebook page feels less like a happenin’ night club and more like an abandoned warehouse. (Wait, was that the sound of crickets I just heard?)

Or maybe you don’t even have a biz page yet because you don’t know how to create one (or worse, waste all your time on something that won’t even help your showbiz career)

You know whatcha need? – The coolest biz page ever! A page that captivates casting directors, wows fans who want more of your acting, gets people talking and makes YOU look top of the crop, obviously.

But there is just one little problem.

How the heck do you create such a kick butt biz page??

And once you have it built, how do you use Facebook to get folks to look at and be interested in you and what you do?

Of course you don’t want this to become just another piece of “busy work” on your to-do list, right?

Well, I happen to know the secret, and his name is Gary Ploski.  In fact my search for someone to help me with my own social media marketing (and making a ton of bad choices to start) eventually led me to someone I consider a GURU, and you will too.

Together, we’ve created the perfect course for you to learn how to advertise yourself and get the recognition you deserve with Facebook 202.

How To Know If This Program Is For You

You’re ready to promote your career and acting abilities with a Show Business Page Dreams are Made Of.

You want to end your confusion about personal profiles vs. pages, groups, likes vs. friends, etc . . . you just need clear step-by-step instructions delivered in language you can actually understand.  Plain English (no geek speak).

AND – it can’t just look cool, it has to be HOT.  After all, we’re looking to stand out here. This fan page needs to bring in new eyes, and make the folks you already know and new visitors to your page fall even more in love with you.

A Few of The Fabulous Things You’re About to Learn

  • Exactly how to create your own Facebook page from scratch
  • How to invite friends from your main profile page to “like” your page, thus becoming “fans”
  • Page administration, cool applications and browsing within the showbiz community to make super connections
  • Focus on creating on-line relationships by blogging, sharing videos, links and other uploads
  • Lean about advertising to casting directors (and other industry players) via ads on FB where you appear on their screen when they log in to their account (Whaaaat? Yup!)
  • Create invitations and learn to “update” them and resend over and over to get more attention

So How Much Does This Stellar Facebook Seminar Cost?

My policy is for each of my programs to deliver the best for the least.  My commitment to ending the starving artist syndrome is to keep these seminars as cheap (yes I said it) as possible so that you can invest more in your education of business and marketing and heck, actually MAKE MORE MONEY as an actor.

There are folks out there (and mentors of mine) that teach some similar Facebook courses to traditional business people who use FB to promote what they’ve got and they’re charging $297 for a video seminar.  Seriously.

Gary is sooooo worth a lot more and eventually he’ll get it, but right now we both want you to learn, use, and get results from Facebook 202.  So this AWESOME seminar is priced to please.

GET IT NOW and learn from home!  This course is available on audio/video!

$29.95 Video Download

$14.95 Audio Download

P.S.  Here’s what some ravin’ Gary Ploski fans had to say about taking Facebook 202.

“Gary Ploski is outstanding as a presenter – warm, thorough AND entertaining. He doesn’t make you feel overwhelmed at the amount of info provided. Good speed, pacing and content. Worth every penny!” ~ Jan Meiselman

“Thank you for this fun and informative seminar. Although I’m not much of a ‘techie’, I am inspired to keep on learning and understanding these valuable online tools as I go along”
~ Joseph Menchaca

“This was amazing and really hit all of the important points. I learned a LOT more about Facebook and I have ideas to promote my other businesses as well as my acting biz. But I want MORE – maybe a FB 303? Gary is articulate and engaging as a presenter. Thanks.” ~ Roger Anthony

“Soooo informative, I learned more than I expected to and Gary was incredibly entertaining and knowledgeable.” ~ Dana Connolly

“Fantastic!!! Great wide and deep information on the potential of Facebook to move your acting biz forward.” ~ Robert Gladding

Money, Marketing and Mailings

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Money, Marketing & Mailings

Take the ICK Factor Out of These All-Important Must Dos

Got money?  Know how to market yourself?  Love to do mailings?

Ick, ick, ick.  These are all icky subjects for most actors, but MUSTS for your business if you honestly have any chance out there.

Well I’m going to say something bold.  Wait for it….

I LOVE mailings and I LOVE marketing and you know why?  Because, darn-it, I also LOVE money.

If you’re great at marketing, you’ll make money.  If you suck at it, you’ll be poor.  Period.  Game over.  Career too.

Here’s the rub.

If you stick with the ick, chances are you’re one of those folks still waiting to be plucked from obscurity and discovered for your talent.  But if you’re not investing money, and marketing yourself via consistent mailings, they’ll never get to see your talent.

So what good is having it? (I mean your talent, not money.  Having money is always good!)

That’s why I created Money, Marketing and Mailings.

Is This Seminar For You?

If you’re someone who understands that ultimately the goal of ANY business is to earn an income but just haven’t mastered this “art” yet, then its for you.

Stuck in the constant cycle of feast or famine getting acting work and then re-investing your money while you climb the ladder of success? And still broke? Yes? This is just the ticket.

You’re in to sharing the good news when something great happens in your career and don’t mind taking the time and effort to do so, but want to learn which steps are the fastest and most effective.  Check, its for you.

You know you’ll be a huge success if you could just get someone to pay enough attention to you and cut you a break.  But who and how, you ask?  Yup, this seminar is for you.

You’re pro-active and in to making things happen. Yes, this is definitely the seminar for you.

A Few of the Awesome Things You’re Gonna Learn

      • A PROVEN money management system (not a budget) that makes it easier to pay for your essentials AND finance your career business needs
      • Create the perfect database that will easily organize your industry contacts and quality info you’ve collected with simplicity and ease
      • Learn EXACTLY who, when, and how often to contact the folks in your database so that you are using, and not abusing, your new and old relationships
      • Distinguish your hot list, warm prospects, and how best to market to the cold ones (folks that don’t know you, your name, or what you do…the hardest!)
      • Keep track of your results without feeling overwhelmed – measure and monitor it all for the very best outcome – more auditions and more jobs

The Good News is That its Not Expensive

Really?  Yes.

Imagine hiring a financial planner/adviser to teach you an amazing money system.  Add the expert that can teach you industry standard guidelines for timed, targeted mailings.  Then include an experienced marketer whose own database is worth “gold” and shares all the secrets with you.

Gosh, what would all of that cost?

Priceless.

But for you, under $3o.  Yes, it seems far too little for what you’re getting, but since I’m dedicated to ending this starving artist crap, I’ll begin by making it super easy for you to participate…with a LOW price.

GET IT NOW and learn from home!  This course is available on audio/video!

$29.95 Video Download

$14.95 Audio Download

Testimonials:

“Essential information that every actor MUST know. Chris presents it in a very conversational manner that is easy to understand and makes you feel and know it’s something that will work, if you work it.” ~ John Isgro

“Chris is perfect. Approachable, patient, answers everyone’s questions and, as I said about the companion seminar, Research, Resources and Relationships, its invaluable to hear from someone who is actually doing this, having it work and has so much experience.  Thanks.”  ~ Kobie Bowles

“Exactly what I needed to know.  As I am looking at my career this time around (I’m returning after an absence) from a different perspective, I now consider it a business, ‘The Business of Show’. I’m hungry for all information for “me”, my product.  Chris was personable and so informative.  The 2 1/2 hours flew by.  Thank you.”  ~ Elaine Marlowe

“This Money, Marketing and Mailings class was OUTSTANDING!  I learned so much great information. Chris Lucas is a great teacher and very inspiring.  Thank you Chris and Lisa.  ~ Alfonzo Hollis

“Thank you so much Chris. You are an inspiring and encouraging presenter.  I really appreciated your positive ‘can do’ approach.  I learned a lot from this seminar and am ready to start putting it into practice.” ~ Sharon Matteson

Research, Resources and Relationships

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Research, Resources & Relationships

6 Degrees of Kevin Bacon? Its More Like 2 Degrees

You remember that old game don’t you?

Its based on the concept that anyone in show business can be linked through his/her roles to Kevin Bacon within 6 steps.

Most actors are already “related” to the very folks they want to get to know and be known by with even fewer steps.  But how to figure this out and how do you actually make that contact?

What if you knew about projects and roles that weren’t already in Backstage, Actors Access or other on-line casting sites that EVERYONE is using?

And wouldn’t it be cool if, through your own network of relationships,  you were “invited” to audition or even do the part without auditioning?

Oooooh, this is getting interestinger and interestinger (Yes, I know that’s not a real word so please don’t email me your corrections…I hate that).

But here’s the problem…

You don’t know how to actually make any of these things happen and haven’t a clue how to get this insider info, now do you?

Research, Resources and Relationships was designed to solve that exact problem.  Now THAT’s cool.

How to Know If This Seminar is For You

You are truly passionate about this business and are willing to take the time to plant, then nurture the seeds of relationship.

You’re ready to end relying on “mass” audition info and do some detective work of your own.

You admittedly don’t know the names of most of the casting directors, directors and agents you keep saying you want to work with.

You need some guidance on how to approach some folks you’ve let “slip through the cracks” over time and want to reconnect with.

You want some direction on how to do the kind of research that clues you in and gives you the jump on the competition.

Want More Details on RRR? Here Are a Few of the Kick Butt Things You’re Going to Learn

  • How to be entrepreneurial in your methods for finding your own work with research tools you’re not currently using
  • Find out the upcoming projects and information of productions not yet released to the general acting population
  • Use hard copy resources and harness the power of the internet to locate information on people, places, and events that other actors don’t or won’t know, utilize, or take advantage of
  • Examine your “already” circle of friends, family, co-workers and others to make the connections you truly desire

Sounds Like A Lot of Work – Is It?

    • Want me to be honest?
    • It’s work alright.  But it’s smart work, not hard work.
    • Yes, it takes actual effort on your part.  Let me know if I lost you there.  If I did, you can leave this page now.  Buh-bye.
    • Time is going to pass and the uninformed are also the uninspired, unemployed and ultimately unhappy.
    • I want you to be happy.

Here’s The Scoop on Something to Make You Happier – the Price

    • Only $30. Not $300 (but worth it), not $3000 (ok, that’s too much – but still worth it).
    • My policy is for each of my programs to deliver the best for the least. My commitment to ending the starving artist syndrome is to keep these seminars as low cost for you as possible.

GET IT NOW and learn from home!  This course is available on audio/video!

$29.95 Video Download

$14.95 Audio Download
    • Testimonials:
    • “The class was very informative and gave me a lot of ideas to get started. The “who do you know” part of listing everyone out was so helpful. I didn’t realize how many resources I had until I looked at them written on paper. Thanks!” ~ Gina DiPeppe
    • “A fantastically informative and engaging class.  I’m so excited to go home and put this all into action.  Thank you so much!” ~ Brandon Harris
    • “Great seminar.  I took the Money, Marketing and Mailings seminar and these two go great together.  There’s just so much amazingly useful information.  I finally feel like I am taking control of my career.” ~ Alyssa Mann
    • “Great seminar – You have provided information and thought processes that will keep me busy for weeks and which I fully expect will move my career forward by leaps and bounds. Thank you.” ~ Bill Rapp
    • “My favorite part of this course was learning how to find valid contacts in the relationships you already have. There are so many more prospects right under my nose, which I wasn’t aware of! Thank you!” ~ Cailin McDonald
    • “This course breaks it all down into easy, manageable steps that de-stresses the work you have to do in order to get to work. As an actor returning to the industry, the information is invaluable.” ~ Corrie Beula

Networking Know How

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Networking Know How

Understand the Influence You Can Have
as  a Powerful Networker

I know what you’re thinking.  OK, maybe I don’t at this VERY minute.

But I’m going to imagine that you have a concern about networking.

Hey, you clicked through to this page, so you must be interested in getting the low down on how you could improve and expand your current network AND get to know and be known by a lot more people.  Important and key people.

But there’s a little problem.

You stink at networking.

You get nervous about approaching people.  You don’t know what words to say, or what they’ll think of you, or what you can offer that would have them be truly interested in you.

So you don’t.

Let’s face it.  You’re scared.

You’re so used to performing that the simple art of opening your mouth and saying “hello” sometimes is just plain HARD for a lot actors.  You want someone else to go first.

I find that fascinating.

OR

You run on at the mouth about all you’ve done, who you know, and why the person listening should represent you, hire you, love you (ahem, maybe not that, but YES they should LOVE what you do)…and you don’t even know their name.

I’ve seen BOTH things happen time and time again.

That’s why I created Networking Know How.

How to Know if This Seminar is For You

You are starting to realize that networking is a life skill, not just something you do when you want something.

You have a lot to offer, not only the people who can “hire you” but others as well, and love to connect and make an impact.  You just need to know the right approach and words to say.  Or what NOT to say.

You know that you’ve got to treat folks with respect and also get and keep them interested, but you don’t know exactly how to go about it.

You want to unlock your potential by creating strategic alliances with people that have influence and also become one of them.

You’re up to creating valuable lifetime connections with key players and want to go about it properly by being gracious, not creepy.  Yes, I said creepy (you should see what some actors think is gracious –  Oy Vey!).

Here’s Some of The Really Cool Things You’ll Learn

  • 3 essential ice-breaking questions to ask, that make you look really smart
  • How to listen for and then PROVIDE what the other person is needing/wanting
  • Find out if the contact you’ve met will be useful for your current endeavors or if you should put them in your database for the future
  • Discover the 4 major personality types, including your own, and how to “match” the energy of the person you’re meeting based on certain traits
  • How to be remembered long after the event is over by following up effectively
  • How to create long lasting relationships that benefit you both.  A real win-win

How Much Opportunity Have You Already Missed?

You have two options right now.

You can continue on your current path, waiting for something, anything, to come along and interrupt the rut of your not quite optimal career, or you can kick it in the butt by taking this seminar.

Your choice.

Do the same ole’ thing, have the same ole’ life.  Do something completely different, have a completely different life.

So What’s All This Gonna Cost?

I personally took a networking course though a huge seminar company that taught me most of the things you’ll learn in this seminar.  I paid $2,997.

No kidding.

And it was entirely worth it.  My network is HUGE.  I know and am known by thousands and thousands of people (soon to be millions).

I’ve earned the respect of many of the people I once only knew from the books that they wrote or programs they were on.  I’m even being mentored by some of these influential folks because I reached out to them…properly.

I would have paid triple for what I learned.  But you don’t have to.

If you haven’t figured it out by now, ending the starving artist syndrome is a daunting task and I’m dedicated to it…one actor at a time.  And in order to do that, I knew I needed to make this a low cost program.

I want you to have this information, use it, then become the most famous, richest, sought after actor in the world – I truly do.

Then I want you to adopt me.

But seriously, it’s only $29.95 for the video course and $14.95 for the audio version.  That’s all.  A tiny drop in the bucket by comparison.

GET IT NOW and learn from home!  Then go out and expand your NETWORK!

Testimonials:

“I wanted to say how much I loved Networking Know How and  I’ve taken all that you have taught me and applied it in my life and things are happening!  Since taking the seminar (I’m so glad I did)  I’ve met several people at your First Thursdays parties.  Recently I went on a go-see for print work and got the job!  My first paying print job.  🙂  Then I went for an audition and GOT THE PART!  It is a comedy piece and I’m so excited to be doing it!  Comedy is such my thing and this is the first time NY will see me doing it!  I’m also writing a book.  Fiction. I’m on fire.  Finally I want to say… THANK YOU FOR ALL YOUR HELP… WISDOM… AND ENCOURAGEMENT!”  Blessings, Tina Mavrikidis

“This seminar gave me confidence and know-how in approaching others socially and professionally. And it was fun!”  ~Jasmine Huynh

“The “Golden Rule” I am taking away from this seminar is “Be gracious, not creepy” I will also remember to be a better listener. Thank you Tracy “  ~ Rose Jensen

“Lisa, first I want to thank you for steering me to the Networking Know How seminar, where I was pleasantly surprised by what I learned. Your professionalism in conveying the subject matter on networking was Golden. I learned a little bit more about myself {Green}. I should be able to Network at a much more informed level this coming Thursday. I will be embracing an attitude that I learned at the seminar and I look forward to learning so much more. I’ll always remember, it all started with you. Thanks.”   ~ Richard Thomas

Facebook 101: Personal Profile

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Facebook 101: Personal Profile

Facebook Has Over One Billion Users and Counting –
Are You One of Them?

Yes?  Great!  But are you leveraging this amazing free marketing tool to drive eyes to your talent?

Did I just hear you say “How the heck do I do that?”

Or did I just hear you say “Of course I know how to use Facebook.  I’m on it every day talking to my friends and telling them what a good time I had last night partying at my favorite club or posting pictures of my breakfast!”

No?  “Don’t want to, need to, can’t deal with, can’t handle Facebook.  So I don’t.”

Ooops.  All of the above answers, how shall I say this politely…SUCK.

Here’s the problem.

Facebook is THE King of the Social Media hill and you have to be on it, especially if you’re an actor.

Well That’s a Ballsy Statement

Yes it is.  Face it, (get it, FACE it?) you know you need to be on this powerful platform of promotion (I just LOVE alliteration) but you just resist because it’s too hard, or time consuming, or you just haven’t figured out how or why to use it yet.

How To Know for Sure If This Program Is For You

You are a beginning to intermediate computer user and are eager to get on the Information Super Highway (oh wait, that is sooo 1996), ahem, the Internet, and get connected.

You  have a Facebook profile but are fed up, confused and pissed that they keep adding things and are unsure where to focus.

You are determined to crack the code of  this social media thing and ready to take on the challenge of both technology and marketing combined.

A Few of The Cool Things You’re About to Learn

  • How to set up your personal profile main Facebook account and locate/choose privacy settings
  • Find friends and contacts; put them in categories for ease and distribution of your information to those you want to know “certain” things about you (i.e. don’t show those New Years Eve pics to Grandma)
  • How to add your main profile picture, create an album for other pictures and “tag” other people so they are identifiable; also “untag” yourself in unwanted pictures posted to your FB page by others
  • How to “post” in your status update and lead your community to where you want them to go by “commenting” on their posts.
  • What to include (or not) in your profile information to make others interested in who you are

It sounds complicated to most beginners, but once shown step-by-step, the mystery of this powerful tool will be unlocked forever! We will take you through the site as well as guide you to the whys and hows of using Facebook so that you can update your social media presence all by yourself.

GET IT NOW and learn from home!  This course is available on audio/video!

$29.95 Video Download

$14.95 Audio Download

Testimonials:

“This class was very informative. I am more energized than ever to start posting regularly and stay connected on Facebook.” ~ Nikki Leon

“I’ve been on Facebook for years but never really considered how to use it for my acting career. Now I see the genius and the power of social media marketing and how soooo many people are looking at Facebook pages to find out about your personality. I’m ready to go home and update all of my info and delete some crazy photos! Thanks for making it easy to understand.”
~ Janice Huffinger

“I liked the examples of other actor’s profiles who are using Facebook for their career. It got my ideas flowing. I am excited about trying to be more focused in what I can get out of this tool.”  ~ Cindy Frank

“Very informative and useful. What a great presentation.” ~ Jean-Marc Berne

“Fantastic!!! I learned tools/skills to work on my Achilles heel – the internet and computers. I feel sure I will be more at ease, comfortable and effective at networking on Facebook due to this class. Thank you!” ~ George Hammond