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“I wanted to
be one of the FIRST to say, "Great seminar!"
Truly, thank you Lisa for all the great information
you shared with us in your one-of-a-kind, entertaining,
upbeat style!”
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Seminars and Workshops
Click on the seminar titles to read a full description!
| How
To Get and Keep an Agent
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 What is an agent evaluating when considering you for representation?
If you think it's strictly talent, think again! In this
seminar you'll start to understand the marketplace, the
money, where your talent fits in, and how to "promote"
what you uniquely have to offer. By attending HOW TO GET
AND KEEP AN AGENT you'll:
 As an actor you are your own small business. In school
you were taught if you were the most talented at your craft
you'd be successful. But what was left out is what makes
the difference in you having career for life or going out
of business quickly! To succeed and make a great living
you need to THINK like an entrepreneur and take care of
all aspects of your business from CEO to Secretary. In BEING
YOUR OWN CEO you'll learn:
- The 5 "hats" you must wear in order to have
a fully functional business as an actor - CEO, Artist,
Marketing/PR, CFO and Secretary. You already have all
of these skills and will learn how to apply them to your
career
- Entrepreneurial thinking and the 5 small things that
will make the biggest difference
- To create habits including the 7 most essential that
highly effective and successful actors do EVERY DAY
- How to do today what others won't so that you can do
tomorrow what others can't!
- How to organize your time and prioritize effectively
to accomplish the steps in your business plan
- How to create a business plan that will fast forward
you to the career you've always wanted STEP by STEP -
Leave the workshop with a plan in place!
 If you're not already a member of all three performing
unions (and even if you are!) you'll want to find out in
simple terms EXACTLY what SAG, AFTRA and EQUITY can do for
you!
In This Seminar You Will:
- Learn the exact ways that each union accepts members
into it's rank and file as well as "back door"
entry if you are already a member of one union and ready
to join another
- Find the "right" time to join given your
career focus, past experience and financial condition
now and plan for the future
- Discover the benefits (and drawbacks) of union membership
- Learn the essentials of participating in your union's
health care plan and qualifications, pension program,
and other services that membership provides
- Find out how to position yourself BEFORE you join for
best job placement AFTER you're in
- Learn what might be available by making a difference
as a board member, representative or office holder in
the union
 Knowing who you are as a product in an overly competitive
marketplace vs. who you are as a person WILL increase
your audition and booking rate! This is one of the most
difficult "choices" an actor can make regarding
their "image/brand". Where to start? Take this
seminar!
In This Seminar You Will:
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Participate in practical hands on exercises
that will quickly begin to reveal your "already"
essence and character type
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Develop and define from there what "brand"
you will focus on bringing to the New York show business
marketplace
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Discover "who" buys you and
"where" best to market your "product"
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Learn 7 essential practices that ALL
"regular" marketers know and use to get the
best results for their efforts
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Find out how to position yourself in
writing and in person to best describe your "self"
to potential buyers (casting directors, agents, writers,
directors and producers)
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Be immersed in the attitudes and behaviors
of successful salespeople without becoming "salesman"
like
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| Saturday September 11, 2010 |
10:00am to 5:00pm (1 hour lunch)
Actors Connection
630 9th Ave, Suite 1410
(btwn 44th and 45th)
Only $69.00 |
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| Networking
Know How |
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 Think "being yourself" is easy in this business? We're
so used to performing that the simple art of networking is HARD
for most actors. Most folks stand around waiting to be approached
or wonder how to approach others; what to say; how to open a
conversation. Let's just say it - you're scared!
Networking Know How - Winning Ways is JUST WHAT YOU NEED
to gain the proper skills and confidence to meet, speak
with, and keep in contact with people you meet socially
and professionally. In the NETWORKING KNOW HOW seminar you
will learn:
- The 3 Essential Questions to Ask
- How to be Remembered Long After the Event is Over
- How to Follow Up Effectively
- Special Items/Gifts that Won't make you Look like a
"suck up" to include in Your Follow Up
- How to PROVIDE what the other Person is Needing/Wanting
- How to Crete a Long Lasting Relationship
- How to Know When the Contact You've met will be Useful
for Your Future Endeavors
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| Research,
Resources and Relationships |
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 Do you know who the PLAYERS are? That means the NAMES of
casting directors, agents, notable directors and other industry
big wigs that could become some of the most important relationships
of your career. Maybe you ALREADY KNOW people who know these
people. Maybe you don't. Either way, RESEARCH, RESOURCES
AND RELATIONSHIPS will teach you how to:
- Be entrepreneurial in your methods for finding your
own work with research tools you're not currently using
- Find out the upcoming projects and information of productions
not yet released to the general acting population
- Locate resources you may already have in your personal
and professional network that are hidden from your view
- Use the internet and it's vast tools to locate information
on people, places, and events that other actors don't
or won't know, utilize or take advantage of
- Create the databases that will easily organize your
contacts and information simply and with ease
- Learn EXACTLY who, when and how often to contact the
the folks in your database so that you are using and not
abusing your new and old relationships
- Keep track of your results without feeling overwhelmed
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| Money, Marketing and Mailings |
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 One of the habits of highly successful actors is to keep a database of their target market (i.e. agents, casting directors...) and mail to them regularly. Learn how regularly you should mail and how to use your money to effectively market to the people who can get you work! Money, Marketing and Mailing will teach you to:
- Create a budget to easily include your essentials AND finance your career business needs with a unique PROVEN system
- Create the databases that will easily organize your contacts and information simply and with ease
- Learn EXACTLY who, when and how often to contact the folks in your database so that you are using and not abusing your new and old relationships
- Keep track of your results without feeling overwhelmed
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| How to Create a Flexible Day Job |
 Are you looking for the perfect day job as a companion for your acting career? Do you need money to invest in headshots, marketing tools, seminars, and classes? Then take this seminar! Let Tracy Costa, an expert in creating the perfect flexible day job, show you how! Owner of Gal Friday’s Office for over 5 years, she will teach you:
- How to find short term jobs to produce immediate income NOW!
- Through practical exercises to determine your "Day Job Skill Set"
- How to thrive in a struggling economy
- Find flexible work using the expertise you already have
- Ways to create an actor-related business of your own
- How to create a valuable service to others that people will be happy to pay for
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| Social Media Boot Camp for Actors |
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 This business is changing. So is the world. Are you already a part of the action or behind the 8-ball?
Target, Macy's, McDonalds and Actors Connection ALL use Facebook and Twitter to keep their customers informed. Domino's Pizza recently launched a campaign using videos on Youtube to reshape their public image. ABC Television and individual TV hows and movies all use social media to promote visibility and awareness. Bloggers are as well known and respected as many of the past greats who wrote for the New York Times!
Several already well known actors and artists use social media to keep their names and projects "top of mind". Ashton Kutcher, Oprah, Jimmy Kimmel. Heck, tons of ALREADY famous people are ALL using social media. ARE YOU?
Hosted by Lisa Gold, the day begins with your being walked through the marketing possibilities of using social media step and step and the reasons why marketing on the internet is a MUST for all actors (as it is for all other businesses). Target, Macy's, McDonalds and Actors Connection ALL market via social media. ABC Television, individual TV shows and movies do so as well to promote visibility and awareness. Bloggers have turned their cyberspace thoughts and huge following into books and movies (Julie and Julia) and are now more read than traditional newspapers.
After a lunch break blogging expert Francesca Rizzo, a professional actor/writer and award-winning filmmaker, will guide you through writing a blog with exercises to help you target subjects you can get excited about. You'll leave with a blogpost, blogplan, and suggestions to get you started.
Media/Communications Expert and Digital Video Producer, Bob Johnson, will go over setting up accounts on Facebook (including fan pages), Twitter and YouTube and cover subjects such as how to drive traffic to your sites, integrating these accounts for easy management and using online news and other resources to provide content. You might even discover ways to earn extra cash by being a YouTube partner!
You do not want to miss this huge opportunity! Register NOW! |
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| How to Use Facebook/Twitter for Your Acting Biz |
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Designed specifically for the actor wanting to use social media to raise visibility, this seminar teaches you EVERYTHINGyou ever wanted to know about using Facebook and Twitter for your business as an actor but were afraid to ask!We’ll use demonstrations live during the seminar via Powerpoint and for those wishing to do so, you may bring your laptop to follow along! (but it’s not required) Learn STEP by STEP how to:
- Set up your accounts/profile pages
- Find friends and contacts and put them in lists and categories for best use and distribution of information
- Create “fan” pages on Facebook
- Why/How to “follow” others on Twitter
- Lead your community to where you want them to go via links,video uploads, and creation of “events”
- And so much more…
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Wednesday, September 8, 2010 |
7:00pm - 9:30pm
Actors Connection
630 9th Ave, Suite 1410
(btwn 44th and 45th)
Only $30.00 |
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| How to Use YouTube for Your Acting Biz |
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Why wait for someone to hire you to be watched by an audience of thousands, if not millions!Create your own show(s) and get distribution to a worldwide audience in hours instead of years.Make money creating content and starring in your own production! This seminar is for entrepreneurially minded actors ready to go, but needing the direction and tech help to get started. We’ll use demonstrations live during the seminar via Powerpoint and for those wishing to do so, bring your laptop to follow along! (but it’s not required).You’ll learnSTEP by STEPhow to:
- Set up your YouTube channel
- Brainstorm content/show types for your channel
- Determine the easiest video formats to shoot, edit and upload
- Comment on similar content and lead subscribers back to your channel
- When and how to “monetize” your channel by becoming a YouTube partner and earn income
- Where to find topical, industry related info for your content
- “Tag” your videos for better search results and so much more.
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Wednesday, September 15, 2010 |
7:00pm - 9:30pm
Actors Connection
630 9th Ave, Suite 1410
(btwn 44th and 45th)
Only $30.00 |
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| Actors Action Teleseminar Series |
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 4 of my most popular live seminars done via teleconference for the very first time. Learn everything you need to know this summer to impact your year, from the comfort of your own home. All teleseminar programs include a free audio download of the call for your review (and/or change in schedule). You won't miss a thing. Take one or all
four and save!
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Tuesday Sep 7, 2010 - Tuesday Sep 28, 2010 |
Register for All 4 Seminars and Save! |
$
59.00 |
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| The Summer Survival Series includes: |
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| Mind Your Business |
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| How do you keep going when you don’t “feel” like it? How do you separate yourself from your product? In this seminar, we discuss Knowing the “why” behind your being an actor. Who are you serving and what your purpose for being on stage is. We’ll review objectives and goals, probable obstacles, expectations and managing them and look at the histories of other successful actors. It was NOT overnight success! It was hard work and you have to do it too! |
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Tuesday September 7, 2010 |
7:00 pm - 8:30 pm |
$ 19.00 |
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| Networking Know How |
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| Think "being yourself" is easy in this business? We're so used to performing that the simple art of networking is HARD for most actors. Most folks stand around waiting to be approached or wonder how to approach others; what to say; how to open a conversation. Let's just say it - you're scared! Networking Know How is JUST WHAT YOU NEED to gain the proper skills and confidence to meet, speak with, and keep in contact with people you meet socially and professionally. |
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Tuesday September 14, 2010 |
7:00 pm - 8:30 pm |
$ 19.00 |
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| Research, Resources and Relationships |
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| 95% of professional actors can’t tell you who the casting director or director is of any given New York television show, Broadway show, nationally known film office or other easily found information. Do you know who the PLAYERS are? The people that could become some of the most important relationships of your career? Find out how to find out. |
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Tueday September 21, 2010 |
7:00 pm - 8:30 pm |
$ 19.00 |
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| Money, Marketing and Mailings |
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| One of the habits of highly successful actors is to keep a database of their target market (i.e. agents, casting directors...) and mail to them regularly. Learn how to create and manage the money to effectively market to the people who can get you work! Find out exactly how often is too often or not often enough for theatre, film, television, soaps, print and commercials. |
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Tuesday September 28, 2010 |
7:00 pm - 8:30 pm |
$ 19.00 |
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Register for All 4 Seminars and Save! |
$
59.00 |
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| Mentoring/Personal Coaching with Lisa Gold - Act Outside the Box Inner Circle |
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 Many times over the last year I have been asked if I'd like to have coffee, to have a little chat, or if you could "pick my brain" on a few subjects.
I'm so pleased to announce three different programs to meet with and coach/train those pro-active actors who are ready to impact their career this year! I now offer in person, virtual, or group mentoring to those of you who are READY to make a HUGE LEAP in your career.
My three programs are for those wanting guidance in all areas of show business. Everything from resume formatting to better positioning yourself for consistent paid work to attracting agents and exactly what to say in cover letters/notes. You’ll learn to choose the best photographers to reflect your brand and define what you uniquely have to offer the marketplace, who to specifically target in a marketing campaign and more.
Act Outside the Box was founded on the principle of taking ACTION. Without action, everything is just a good idea. Too many people settle for thinking that a good idea is equal to a result, if you really believe in it hard enough. To that end, I decided to create a program for actors just like you, called the Act Outside the Box Inner Circle.
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